# Eco-Friendly Coffee Roasters Bellwether Coffee Raised $40M to Develop New Eco-friendly Roasters By Grace Mahas | Published 2019-09-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bellwether-coffee References: [venturebeat](https://venturebeat.com/2019/09/04/bellwether-coffee-raises-40-million-for-eco-friendly-roasters/) & [bellwethercoffee](https://www.bellwethercoffee.com/?gclid=EAIaIQobChMIhNPMiJ235AIVRL7ACh3twQMiEAAYASAAEgLT8PD_BwE) Born out of a need to create more environmentally conscious products and services, California-based [Bellwether Coffee](https://www.trendhunter.com/trends/antelope-evtol) has developed an eco-friendly coffee roaster to revoluntionzie the way coffee is roasted, distributed, and sold. The company recently secured $40 million in series B funding provided by DBL Partners -- Lyndon and Peter Rive. According to the company, Bellwether Coffee's new coffee roaster is able to reduce greenhouse gas emissions by 90 percent compared to traditional gas-powered roasters thanks to the business' decision to ship [unroasted coffee beans](https://www.trendhunter.com/trends/sailing-cargo-ship) to centralized roasting facilities. Moreover, Bellwether Coffee's eco-friendly coffee roasters eliminate the need for ventilation and gas liners thanks to its state-of-the-art use of hot air, sensors, direct heat, and precision agitation blades. Bellwether Coffee's new progressive way of processing coffee could go a long way to ensures coffee consumption is more sustainable. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Coffee Roasting:** Opportunity for coffee industry to adopt eco-friendly roasting processes and reduce greenhouse gas emissions by 90%. - **Centralized Roasting Facilities:** Opportunity for coffee industry to explore the use of centralized roasting facilities to increase efficiency and reduce overall energy consumption. - **Innovative Coffee Roasting Techniques:** Opportunity for coffee industry to implement state-of-the-art hot air, sensors, direct heat, and precision agitation blades in coffee roasting for better efficiency and sustainability. ### Where This Applies - **Coffee Industry:** The coffee industry can benefit from adopting eco-friendly roasting techniques to reduce environmental impact and meet consumer demands for sustainability. - **Ventilation and Air Filtration Industry:** Opportunity for ventilation and air filtration industry to develop new solutions tailored for eco-friendly coffee roasting processes that eliminate the need for ventilation and gas liners. - **Sustainable Packaging Industry:** Opportunity for sustainable packaging industry to provide innovative and eco-friendly packaging solutions for shipping and storing unroasted coffee beans. ## Related on Trend Hunter - [Regenerative Organic Coffees](https://www.trendhunter.com/trends/regenerative-coffee1.md) - [At-Home Coffee Bean Roasters](https://www.trendhunter.com/trends/at-home-coffee-roaster.md) - [Zero-Emission Sailboats](https://www.trendhunter.com/trends/zero-emission-sailboat.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Eco-Conscious Coffee Packaging](https://www.trendhunter.com/trends/bruvi.md) - [Regenerative Coffee Brands](https://www.trendhunter.com/trends/holistic-roaster.md) - [Eco-Friendly Coffee Pods](https://www.trendhunter.com/trends/chamberlain-coffee-2.md) - [Public Investment Opportunities](https://www.trendhunter.com/trends/unique-investment-opportunity.md)