# Planetary Beer Branding Bell's Brewery Created a Line of Beers That are Out of This World By Megan Facciuolo | Published 2014-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bells-brewery References: [foodiggity](http://www.foodiggity.com/planet-beers-are-not-of-this-earth/) & [bellsbeer](http://bellsbeer.com/brands/) Bell's Brewery is a beer brewing company based out of Michigan that is known for its eccentric beer branding and flavors. Most recently, it unveiled a new line of beer inspired by English composer and teacher Gustav Holst, who is most known for his musical composition called 'The Planets.' [Bell’s Brewery](https://www.trendhunter.com/trends/plantbased-smores-cookie) is now infusing that history into a modern line of brews, which of course, is aptly titled 'The Planets Series.' Each beer's branding is inspired by a different planet in our solar system. Some of the galactic beers include 'Mars, The Bringer of War,' which is a [double IPA](https://www.trendhunter.com/trends/all-day-ipa), 'Venus, The Bringer of Peace,' which is a blonde ale brewed with honey, apricot and vanilla, 'Mercury, 'The Winged Messenger,' a Belgian single and 'Jupiter, The Bringer of Jollity,' a malt forward brown ale. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Eccentric Beer Branding:** Create unique and eye-catching beer branding inspired by different themes. - **Infusing History Into Modern Brews:** Incorporate historical elements and stories into the creation and marketing of modern beer products. - **Galactic Beer Series:** Develop a line of beers inspired by planets in the solar system, each with unique flavors and branding. ### Industries Being Reshaped - **Craft Beer Industry:** Craft breweries can explore innovative branding strategies to differentiate their products and attract consumers. - **Art and Design Industry:** Artists and designers can collaborate with breweries to create visually captivating beer labels and packaging. - **Music and Entertainment Industry:** Music-inspired beer series can be created in collaboration with musicians or inspired by iconic compositions to appeal to music enthusiasts. ## Related on Trend Hunter - [Planet-Themed European-Style Pilsners](https://www.trendhunter.com/trends/europeanstyle-pilsner.md) - [Space-Themed IPA Beers](https://www.trendhunter.com/trends/space-craft-ipa.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Eclipse-Themed Beers](https://www.trendhunter.com/trends/eclipse-themed-beer.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Solar-Celebrating Summer Ales](https://www.trendhunter.com/trends/solar-summer-ale.md) - [Beer Brand Artist Refreshes](https://www.trendhunter.com/trends/terrapin-beer-co-brand-refresh.md)