# Peacocking Beverage Branding Bellacock Cocktail Packaging Entices with a Coat of Vivid Color By Amelia Roblin | Published 2013-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bellacock-cocktail-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/04/bellacock-student-project.html) & [facebook](https://www.facebook.com/yeonji.kim.773) As many companies are beginning to wrap their products up in clean and minimalist cartons, Bellacock cocktail packaging expresses a full spectrum of [eye-catching color](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle). Combined with unconventionally shaped boxes, these items are sure you get noticed on the shop shelf. Containing cups and mixes for different kinds of alcoholic drinks, Kim Yeon Ji's packages come in a variety of sizes with the same sorts of pyramidal forms. Their folded cardboard shapes have been treated to a splash of vibrancy with up to five shades swirled together. For an even more eccentric look, Bellacock cocktail packaging is capped with a cluster of loops and a tag at the top that looks like [a bird's beak](https://www.trendhunter.com/trends/bigbilled-bird-food-concept). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 51% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Packaging:** Brands can create innovative packaging designs that use a full spectrum of eye-catching colors to stand out on the shelves. - **Unconventional Shapes:** Companies can experiment with unique and unconventional packaging shapes to differentiate their products from competitors. - **Eccentric Branding:** Brands can incorporate quirky and eccentric design elements, like Bellacock's bird beak tag, to add personality to their packaging and attract customer attention. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can utilize colorful and unconventional packaging to create innovative and distinctive brand identities. - **Packaging Industry:** Packaging companies can develop custom design options for brands looking to create unique and colorful packaging that stands out in the market. - **Marketing and Advertising Industry:** Marketing and advertising firms can help brands develop unconventional and eccentric branding strategies that capture consumer attention and differentiate their products from competitors. ## Related on Trend Hunter - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Tequila Cocktail Cartons](https://www.trendhunter.com/trends/readytodrink-tequila-cocktail.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md)