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# Tween Girl Card Craze
Bella Sara Has Online Component

By Ben Preiss | Published 2007-11-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bella-sara-new-card-craze-for-tween-girls
References: [nytimes](http://www.nytimes.com/2007/11/12/business/12bella.html?ref=business) & [hiddencitygames](http://www.hiddencitygames.com/)

Peter D. Adkison, the guy responsible for the [Magic](https://www.trendhunter.com/trends/magic-scoop-electrolytes-creatine), The Gathering and the PokÃ©mon card crazes, is betting on the Bella Sara card game to become the next tween sensation. The first two were targeted at boys, and nobody has ever scored a hit selling cards targeted just at girls.

The Bella Sara card feature mostly horses and unicorns and don't have a cartoon or video game to back them up (not yet anyway).

Sounds like a losing proposal, right? Not so fast. The cards have a code that unlocks the horses stable on a website, where they can groom their horse. The card also contain positive messages that moms love. Bottom line, 30 million sold worldwide 10 million in the US with Toys â€œRâ€ Us, [Target](https://www.trendhunter.com/trends/unstable-unicorns-diamond-edition) and Wal-Mart now taking them nationally.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 90% | Activity: 97% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Virtual-enhancement Cards:** Opportunity for card games to incorporate digital elements and interactive experiences through online components.
- **Gender-targeted Card Games:** Potential for success in creating card games specifically designed for girls, tapping into an untapped market.
- **Positive Messaging Cards:** Rise of card games that promote positivity and offer educational value to engage parents and children alike.

### Industries Being Reshaped

- **Card Game Industry:** Development of innovative card games that integrate technology and offer unique interactive experiences.
- **Toy Retail Industry:** Opportunity for toy retailers to expand their product offerings by selling gender-specific card games and capitalize on the growing trend.
- **Education Entertainment Industry:** Creation of educational and interactive card games that combine play and learning to engage children in a positive and meaningful way.

## Related on Trend Hunter

- [Unicorn-Themed Card Games](https://www.trendhunter.com/trends/unstable-unicorns-diamond-edition.md)
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- [Cartoon-Inspired Card Games](https://www.trendhunter.com/trends/magic-the-gathering-x-teenage-mutant-ninja-turtles.md)
- [Animal-Themed Game Cards](https://www.trendhunter.com/trends/magic-the-gathering-1.md)
- [Wildlife Awareness Games](https://www.trendhunter.com/trends/animal-cards.md)
- [Animated Franchise Card Games](https://www.trendhunter.com/trends/rise-of-the-floodborn.md)