# Celebrity Sneaker Editorials Bella Hadid Models Nike's Retro Cortez Sneakers in This New Ad By Ell Smith | Published 2017-05-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bella-hadid-models-nike References: [fashionista](https://fashionista.com/2017/05/bella-hadid-nike-cortez) & [refinery29](http://www.refinery29.com/2017/05/155872/nike-bella-hadid-new-cortez-shoe-styles-2017) Bella Hadid models [Nike's](https://www.trendhunter.com/trends/metallic-gold-1) [Cortez](https://www.trendhunter.com/trends/cortez-sneaker-model) sneaker in a new ad to commemorate the retro sneaker's 45th anniversary. In the ad, Hadid is sporting a variety of 70's inspired outfits to represent all the fashion styles that the Cortez sneaker has been a part of over the past four decades. The modern editorial pays homage to the original 1970's Cortez photoshoot, which stared a skateboarding, feathered haired Farrah Fawcett, gliding through the set of Charlie's Angels. The contemporary ad sees Bella Hadid skateboarding while sporting a modern Nike lace-up sports bra coupled with frayed jeans, that perfectly display Nike's waistband logo. The leather shoe has been revamped while still maintaining all its vintage glory -- white leather with a varsity red Swoosh, and an accented blue midsole. Bella Hadid's editorial is reviving the nostalgic All-American sneaker, whose 45th anniversary falls just a few days before the fourth of July. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 77% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Brands can capitalize on the trend of retro fashion by incorporating vintage-inspired design elements in their products. - **Celebrity Endorsements:** Companies can leverage the influence of celebrities by partnering with them to create impactful marketing campaigns. - **Nostalgia Marketing:** Nostalgia marketing can be used by brands to re-introduce old products or create new products with a vintage twist to appeal to the increasing demand for nostalgia among consumers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands can use celebrity endorsements and nostalgia marketing techniques to create publicity and gain customer loyalty. - **Marketing Industry:** Marketing agencies can create impactful campaigns by using celebrity endorsements to promote brands and products. - **Athletic Footwear Industry:** Athletic footwear companies can use nostalgia marketing, and incorporate vintage design elements in sneaker lines to tap into the growing trend of retro fashion. ## Related on Trend Hunter - [Metallic-Tinged Retro Sneaker Models](https://www.trendhunter.com/trends/metallic-gold-1.md) - [Retro Perforated Leather Sneakers](https://www.trendhunter.com/trends/cortez-sneaker-model.md) - [Luxurious Satin Texture Sneakers](https://www.trendhunter.com/trends/cortez-sneaker.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Collaborative Sporty Fall Fashion](https://www.trendhunter.com/trends/bode-recreation.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [80s Athletics-Inspired Sneakers](https://www.trendhunter.com/trends/nikoletta.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Bumblebee-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-95-3.md)