# Herbaceous Summery Spritzes Bella Apertini Balances Bitter Sweet Orange & Herbal Flavors By Laura McQuarrie | Published 2022-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bella-apertini References: [beveragedaily](https://www.beveragedaily.com/Article/2022/08/04/New-beverage-launches-from-aperitifs-to-cold-brew-coffee) & [icbrands](https://icbrands.co.uk/our-brands/bella-apertini/)  Bella Apertini is a zesty and bright orange aperitif that's ready to be sipped throughout the summer and it taps into the [growing global popularity of spritzes](https://www.trendhunter.com/trends/cointreau-citrus-spritz). The light and refreshing beverage reinvents the classic aperitivo with a combination of "bitter, sweet orange and delicate herbal flavors." As more consumers demand light alcoholic refreshments and sparkling long drinks, [aperitifs are in high demand](https://www.trendhunter.com/trends/paramour-aperitifs) for their ability to warm up the palate before dinner and satisfy a desire for balanced enjoyment. Ready to be enjoyed on their own or crafted into a cocktail with a hard liquor of choice, aperitifs are as refreshing and full of flavor as they are versatile. Naturally, Bella Apertini is a drink that pairs well with soda and Prosecco in the summer. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 38% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Rise of Spritzes:** Bella Apertini taps into the growing global popularity of spritzes, indicating a trend towards lighter, refreshing alcoholic beverages. - **Demand for Aperitifs:** As more consumers seek balanced enjoyment and light alcoholic refreshments, aperitifs like Bella Apertini are in high demand, presenting an opportunity for innovation in the category. - **Versatile Beverages:** Bella Apertini can be enjoyed on its own or combined with a hard liquor of choice, showcasing the versatility and adaptability that consumers are seeking from their drinks. ### Where This Applies - **Alcoholic Beverage Industry:** Bella Apertini's success highlights the potential for innovation in the alcoholic beverage industry, particularly in light, refreshing, and balanced drinks. - **Bartending Industry:** As aperitifs grow in popularity, there is a potential opportunity for the bartending industry to innovate and create new and exciting cocktails with drinks like Bella Apertini. - **Soda Industry:** Due to its versatility, Bella Apertini presents an opportunity for the soda industry to create new products that can complement and enhance the flavor of aperitifs. ## Related on Trend Hunter - [Socially-Charged Summer Aperitif Drinks](https://www.trendhunter.com/trends/seasonal-cocktail.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Vibrant Italian Aperitivo Cocktails](https://www.trendhunter.com/trends/italicus-and-savoia.md) - [Refreshing Ready-to-Pour Spritzes](https://www.trendhunter.com/trends/spritz-del-conte.md) - [Modern Cherry Apéritifs](https://www.trendhunter.com/trends/bellamie-aperitif.md) - [Aromatic Alcohol-Free Aperitifs](https://www.trendhunter.com/trends/laperitivo.md) - [Approachable Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/le-spritz-blood-orange.md) - [Pre-Mixed Aperitifs](https://www.trendhunter.com/trends/ready-to-serve-aperol.md) - [Zero-Alcohol Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo1.md)