# Exclusive Luminescent Watches Bell & Ross Launch the Limited-Edition BR 05 HOROLUM By Niko Pajkovic | Published 2022-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bell-ross4 References: [acquiremag](https://www.acquiremag.com/style/bell-and-ross-br-05-horolum) & [bellross](https://www.bellross.com/our-collections/Instruments/br-05/br-05-chrono/BR-05-HOROLUM-STEEL-BRACELET) Paris-based watchmaker [Bell & Ross](https://www.trendhunter.com/trends/bell-ross-brx5-blue-lum) has added a new luxury timepiece to its Horolum collection called the BR 05 Horolum. The new wristwatch features a 40mm bead-blasted steel case and bracelet, lending the piece a high-tech, matte aesthetic. In addition, the watch's hands and indices come coated in [Super-LumiNova C5](https://www.trendhunter.com/trends/unimatic-modello-cinque-unilight), a photoluminescent treatment that is both stylish and functional. Powering the BR 05 Horolum is an automatic CAL.321 movement, which boasts an impressive 38-hour power reserve. Other notable features of the sleek new watch include a sapphire crystal glass with an anti-reflective coating, a screw-down crown, and water-resistance construction up to 100 meters. A highly exclusive timepiece, the BR 05 Horolum will be produced in a limited run of just 250 total pieces and will only be available at physical Bell & Ross boutiques. Image Credit: Bell Ross ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 50% | Activity: 12% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Photoluminescent Watch Coatings:** There is a growing demand for photoluminescent coatings on luxury wristwatches, creating opportunities for innovative materials and sustainable lighting technologies. - **Limited-edition Luxury Timepieces:** Brands are creating hype and exclusivity around luxury watches by releasing limited-edition collections, presenting opportunities for unique designs and collaborations. - **Sustainable Luxury Watches:** As consumers become more conscious about sustainability, luxury watchmakers are exploring eco-friendly materials and manufacturing processes, providing an opportunity for disruptive new business models. ### Industries Being Reshaped - **Luxury Watchmaking:** Traditional luxury watch brands can explore innovative materials and production methods to differentiate themselves from competitors, capturing eco-conscious consumers and collectors interested in exclusivity. - **Photoluminescent Coatings:** Companies working on photoluminescent coatings can pivot into the luxury watch industry, developing new materials and formulations with high durability and aesthetics that cater to high-end clients. - **Boutique Retail:** Physical boutiques can leverage the exclusivity of limited-edition collections to attract customers and build brand loyalty, creating engaging experiences and bespoke services around the launch of new collections. ## Related on Trend Hunter - [Bold Blue-Hued Illumination Watches](https://www.trendhunter.com/trends/bell-ross-brx5-blue-lum.md) - [Dazzling Mirrored Timepieces](https://www.trendhunter.com/trends/bell-ross-br05-grey-mirror-steel.md) - [Futuristic Iridescent Timepiece](https://www.trendhunter.com/trends/brx5-iridescent.md) - [Luminous Low-Light Dive Watches](https://www.trendhunter.com/trends/ressence-type-5-l.md) - [Haute Black Ceramic Timepieces](https://www.trendhunter.com/trends/bell-ross-br-05-black-ceramic.md) - [Elite Aviation Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-chrono-rafale-solo-display.md) - [Matte Black Ceramic Wristwatches](https://www.trendhunter.com/trends/br-03-cyber-ceramic.md) - [Luminous Ceramic Wristwatches](https://www.trendhunter.com/trends/c1-bel-canto-lumire.md) - [Industrial Skeletal Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-skeleton.md)