# Precision Performance Wristwatches The Bell & Ross BR-X5 Features a New Movement Inside By Michael Hemsworth | Published 2022-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bell-ross-brx5 References: [hiconsumption](https://hiconsumption.com/bell-ross-br-x5-kenissi-movement/) & [bellross](https://www.bellross.com/us/en-gb/our-watches/our-watches-urban/BR-X5) The Bell & Ross BR-X5 timepiece has been debuted as a new take on the brand's [BR-05](https://www.trendhunter.com/trends/bell-ross-br05-skeleton-arctic-blue) model to provide wearers with an even more precise instrument for their collection. The watch eliminates the Sellita-based mechanical movement within in favor of the [Kenissi](https://www.trendhunter.com/trends/brx3)-manufactured BR-CAL 323 movement, which is COSC-certified and will offer 71-hours of power reserve. The octagonal timepiece boasts an integrated bracelet, while the dial replaces the Arabic numerals with batons for a sleeker appearance. The Bell & Ross BR-X5 timepiece comes in three color options to choose from including black steel, orange carbon fiber and ice blue, which are priced starting at $6,900 and go up to $11,800. The watch features a [see-through case in the back](https://www.trendhunter.com/trends/zenith-defy-zero-g) to allow for the wearer to admire the internal workings. Image Credit: Bell & Ross ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 41% | Freshness: 13% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Precision Performance Wristwatches with Cosc-certified Movement:** Opportunity for luxury watch brands to innovate through partnering with manufacturers to achieve precise timekeeping with certified movements. - **Sleek Dial Design with Batons:** Opportunity for watchmakers to experiment with different numeral designs and geometric shapes for a fresh take on timepiece aesthetic. - **Integrated Watch Bracelet:** Opportunity for watch companies to innovate by focusing on designing bracelet that blends seamlessly into case as a cohesive unit. ### Where This Applies - **Luxury Watchmaking:** High-end watch manufacturers can leverage collaborations with movement-makers to create high-precision timepieces. - **Fashion:** Fashion brands can explore the potential of high-end watch collaborations in their portfolio to create new products and expand into new markets. - **Jewelry:** Jewelry makers can expand their product offerings by venturing into the high-end watch market with premium materials and unique designs. ## Related on Trend Hunter - [Square Case Timepieces](https://www.trendhunter.com/trends/brx3.md) - [Futuristic Iridescent Timepiece](https://www.trendhunter.com/trends/brx5-iridescent.md) - [Bold Blue-Hued Illumination Watches](https://www.trendhunter.com/trends/bell-ross-brx5-blue-lum.md) - [Haute Black Ceramic Timepieces](https://www.trendhunter.com/trends/bell-ross-br-05-black-ceramic.md) - [Dazzling Mirrored Timepieces](https://www.trendhunter.com/trends/bell-ross-br05-grey-mirror-steel.md) - [Intentionally Cracked Crystal Watches](https://www.trendhunter.com/trends/bell-ross-br05-skeleton-arctic-blue.md) - [Square Tourbillon Watches](https://www.trendhunter.com/trends/br-x3-tourbillon.md) - [Industrial Skeletal Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-skeleton.md) - [Elite Aviation Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-chrono-rafale-solo-display.md)