# Elevated Flagship Timepieces The Bell & Ross BR-03 Has Been Updated for the First Time in 17 Years By Michael Hemsworth | Published 2023-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bell-ross-br03 References: [hiconsumption](https://hiconsumption.com/watches/bell-ross-br-03-41mm-watch/) & [bellross](https://www.bellross.com/us/en-gb/our-watches) The [Bell & Ross](https://www.trendhunter.com/trends/brx3) BR-03 has been given an overhaul by the brand for the first time in 17 years to provide collectors alike with the perfect option to add into their collection. The watch features a smaller constructed that measures in at 41mm for the case and has a slightly curved design for the faceted profile to support easier everyday wearability. The timepiece comes in [eight color options](https://www.trendhunter.com/trends/omega-railmaster-2025) to choose from, which each put a slimmer hour hand and hour markers as well as indices on the dial that are more legible. The updated Bell & Ross BR-03 is powered by the [Sellita](https://www.trendhunter.com/trends/bell-ross-br03-skeleton)-based caliber 302 with a 54-hour power reserve and is available now via the brand's website priced from $3,600 to $4,300. Image Credit: Bell & Ross ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 94% | Activity: 44% | Freshness: 17% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Updated Flagship Timepieces:** The Bell & Ross BR-03 has been given an overhaul after 17 years to cater to collectors in search of a new addition to their collection. - **Smaller Constructed Watches:** The new Bell & Ross BR-03 features a smaller case size of 41mm, making it more comfortable for everyday wear. - **Expanded Color Options:** With eight color variations available, the updated Bell & Ross BR-03 offers increased options for customization. ### Where This Applies - **Luxury Watch:** The luxury watch industry can capitalize on the trend of updated flagship timepieces to cater to collectors looking for the latest designs and features. - **Fashion Accessories:** Fashion accessory companies can take advantage of the rise in popularity of smaller constructed watches by creating stylish timepieces that appeal to a broader audience. - **E-commerce:** E-commerce platforms have an opportunity to tap into the growing demand for customizable watches by offering a wide range of color options and allowing customers to personalize their purchases. ## Related on Trend Hunter - [Square Case Timepieces](https://www.trendhunter.com/trends/brx3.md) - [Industrial Skeletal Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-skeleton.md) - [Elite Aviation Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-chrono-rafale-solo-display.md) - [Dazzling Mirrored Timepieces](https://www.trendhunter.com/trends/bell-ross-br05-grey-mirror-steel.md) - [Futuristic Iridescent Timepiece](https://www.trendhunter.com/trends/brx5-iridescent.md) - [Haute Black Ceramic Timepieces](https://www.trendhunter.com/trends/bell-ross-br-05-black-ceramic.md) - [Tactical Compass Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-gmt-compass.md) - [Matte Black Ceramic Wristwatches](https://www.trendhunter.com/trends/br-03-cyber-ceramic.md) - [Bold Blue-Hued Illumination Watches](https://www.trendhunter.com/trends/bell-ross-brx5-blue-lum.md)