# Strategic Military Timepieces The Bell & Ross BR 01 Red Radar Watch Captures a Secret Agent Look By Jordan M | Published 2011-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bell-ross-br-01-red-radar References: [randommization](http://randommization.com/2011/03/29/bell-ross-br-01-watch-tells-time-on-a-radar/) & [bellross](http://www.bellross.com/us/) If you've ever found yourself watching movies like Mission Impossible and feeling left out, then fortunately for you there are watches like the [Bell & Ross](https://www.trendhunter.com/trends/bell-ross-br03-gmt-compass) BR 01 Red Radar out there that can let you feel a little bit like a special ops commando. Featuring a thoroughly futuristic face that is split into three concentric circles, the Bell & Ross BR 01 Red Radar tells the time via crimson lights that sweep along each ring. The watch was inspired by the actual radar apparatus that you might find on a naval ship or inside an air traffic control tower, but it's not hard to see how it would appeal to people of all professions and backgrounds. Cool is a universal language after all. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Futuristic Timepiece Designs:** The innovative design of the Bell & Ross BR 01 Red Radar watch inspires new possibilities for futuristic timepieces in the consumer market. - **Technological Innovation in Watchmaking:** The use of crimson lights instead of traditional hour markers in the Bell & Ross BR 01 Red Radar watch opens up opportunities for technological advancements in watchmaking. - **Cross-industry Inspiration:** The fusion of radar apparatus design into a wristwatch in the Bell & Ross BR 01 Red Radar showcases the potential for cross-industry inspiration and collaboration. ### Industries Being Reshaped - **Watchmaking:** The Bell & Ross BR 01 Red Radar watch introduces a new design approach that could disrupt the watchmaking industry and attract tech-savvy consumers. - **Fashion and Accessories:** The innovative design of the Bell & Ross BR 01 Red Radar watch creates an opportunity for fashion and accessories brands to explore futuristic and unique timepiece designs. - **Consumer Electronics:** The integration of radar-inspired features in the Bell & Ross BR 01 Red Radar watch suggests potential for consumer electronics companies to incorporate unconventional design elements in their products. ## Related on Trend Hunter - [Tactical Compass Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-gmt-compass.md) - [Elite Aviation Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-chrono-rafale-solo-display.md) - [Matte Black Ceramic Wristwatches](https://www.trendhunter.com/trends/br-03-cyber-ceramic.md) - [Futuristic Iridescent Timepiece](https://www.trendhunter.com/trends/brx5-iridescent.md) - [Square Case Timepieces](https://www.trendhunter.com/trends/brx3.md) - [Dazzling Mirrored Timepieces](https://www.trendhunter.com/trends/bell-ross-br05-grey-mirror-steel.md) - [Bold Blue-Hued Illumination Watches](https://www.trendhunter.com/trends/bell-ross-brx5-blue-lum.md) - [Intentionally Cracked Crystal Watches](https://www.trendhunter.com/trends/bell-ross-br05-skeleton-arctic-blue.md) - [Square Tourbillon Watches](https://www.trendhunter.com/trends/br-x3-tourbillon.md)