# Japanese Artistry Accented Sneakers Nike's Air Force 1s Get a Believe Daruma Design Update By Amy Duong | Published 2021-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/believe-daruma References: [hypebeast](https://hypebeast.com/2020/12/nike-air-force-1-rm-21sp-i-dd9941-100-believe-daruma) & [atmos-tokyo](https://www.atmos-tokyo.com/lp/nike-air-force-1-believe-daruma) [Nike](https://www.trendhunter.com/trends/sushi-club) introduces a new iteration of the iconic [Air Force 1](https://www.trendhunter.com/trends/air-force-1-low-6) sneaker model in a design and color version called the Believe Daruma. The shoes boast a double layered construction and are based with a clean white foundation paired with a white branded Swoosh to match across the side. The words "I Believe" and a Daruma figure is printed onto the shoe by the heel, which is a traditional symbol of luck to welcome the new year. The red tongue tag have the same verbiage with a hint of red. To add some color to the sneaker, there are hues of red, gold, and black in a image that swirls together in the forms of the daruma dolls as another nod to Japanese culture. Image Credit: atmos ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 75% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Japanese-inspired Sneakers:** Opportunities for collaborations with Japanese artists and designers to create unique sneaker designs. - **Cultural Symbol Sneakers:** Using traditional symbols and designs from various cultures to create limited edition sneakers that appeal to collectors and enthusiasts. - **Holiday-themed Sneakers:** Creating limited edition sneakers to celebrate cultural holidays and events for targeted markets. ### Sectors Adopting This - **Footwear:** Innovation in the design and marketing of sneakers creates opportunities for differentiation and growth in the highly competitive footwear industry. - **Fashion:** Fashion brands and retailers can use limited edition sneaker collaborations to drive foot traffic and sales both online and in-store. - **Art and Design:** Collaborating with artists and designers to create unique sneaker designs can lead to innovative and profitable products in the art and design industries. ## Related on Trend Hunter - [Lunar Festivity-Inspired Embroidered Shoes](https://www.trendhunter.com/trends/air-force-1-low-6.md) - [Sushi Restaurant-Collab Shoes](https://www.trendhunter.com/trends/sushi-club.md) - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Dark Denim Rework Sneaker](https://www.trendhunter.com/trends/tonal-black-denim.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Premium Low-Cut Lifestyle Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paris.md) - [Athletic Tabi-Style Shoes](https://www.trendhunter.com/trends/fire-red-2.md) - [Stark Black Low-Cut Sneakers](https://www.trendhunter.com/trends/vanta-black.md) - [Paisley Patterned Sneakers](https://www.trendhunter.com/trends/air-force-1-low-paisley.md)