# Unusual Fast Food Ads KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights By Georgia Wray Norsten | Published 2025-03-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/believe-campaign References: [adage](https://adage.com/creativity/work/kfcs-cultish-new-ad-takes-chicken-worship-ridiculous-level/2605511)  [KFC’s](https://www.trendhunter.com/trends/believe-in-chicken) ‘Believe’ campaign returns with a bizarrely brilliant sequel that takes chicken devotion to near-mythical levels. This time, the fast-food giant ditches the urban setting of last year’s ad for an enchanted forest, where things get even weirder -- think ritualistic offerings, eerie chanting, and deep-fried reverence, all in the name of crispy perfection. Crafted by [Mother London](https://www.trendhunter.com/trends/vegan-fried-chicken-menu) and directed by Vedran Rupic, the campaign leans into KFC’s cult-like fandom, where fried chicken isn’t just food -- it’s a belief system. The film unfolds like an absurdly cinematic spectacle, capturing KFC lovers' unwavering devotion to their favorite meal. With humor and a touch of the surreal, the ad transports viewers into a world where chicken is king, proving once again that KFC’s storytelling is as bold as its flavors. Image Credit: KFC ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 89% | Activity: 88% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Brand Storytelling:** Brands are increasingly creating cinematic and surreal advertisement experiences to deepen consumer connection and brand loyalty. - **Cult-fandom Marketing:** Leveraging 'cult-like' followings for engagement, brands transform standard products into adored icons through unconventional ad campaigns. - **Surreal Advertising Techniques:** The use of bizarre and dreamlike elements in advertising is captivating audiences by pushing creative boundaries. ### Sectors Adopting This - **Quick-service Restaurants:** Fast-food chains are innovating by infusing theatrics and storytelling into their marketing to differentiate in a competitive landscape. - **Advertising and Marketing:** Ad agencies are adopting avant-garde storytelling techniques to capture consumer attention through memorable and unconventional campaigns. - **Digital Media Production:** There is a growing demand for high-quality, cinematic content in advertising that elevates brand narratives to new artistic heights. ## Related on Trend Hunter - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [Emotive Fried Chicken Campaigns](https://www.trendhunter.com/trends/kfcs-enjoy-its-beautiful.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md)