# Palatable Cocoa Postage The Belgium Chocolate Stamps Offer a Tasty Treat for Mailers By Meghan Young | Published 2013-03-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/belgium-chocolate-stamps References: [dvice](http://www.dvice.com/2013-3-27/get-your-belgian-chocolate-fix-these-lickable-stamps) & [huffingtonpost](http://www.huffingtonpost.com/2013/03/25/belgiums-chocolate-stamps_n_2951877.html) Snail mail might be slow in the race for convenient correspondence, but thanks to innovations like the [Belgium](https://www.trendhunter.com/trends/new-belgium-fruit-smash) Chocolate Stamps, they won't be losing it just yet. These palatable postage make the sending of mail a much more delicious experience. Made to taste and smell like the coveted [Belgium Chocolates](https://www.trendhunter.com/trends/guylian-chocolate), the stamps celebrate culture as much as it does tastebuds. Available in sets of five, the Belgium Chocolate Stamps cost $8, which is a bit of a premium over their five Euro face value, according to Dvice. Especially considering Belgian stamp collector Marie-Claire Verstichel's opinion that while the stamps smell really good, their taste was a little disappointing. Nevertheless, novelty always has its price and many will be willing to pay for it. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Novelty Gourmet Products:** Creating unique and delicious food items that offer a novel sensory experience, such as edible postage stamps that taste like Belgian chocolate. - **Enhanced Personalized Correspondence:** Developing innovative ways to make traditional forms of communication more engaging and enjoyable through products like chocolate-scented and flavored stamps. - **Cultural Celebration Through Sensory Marketing:** Utilizing sensory marketing techniques, like taste and smell, to evoke cultural experiences and celebrate traditions in novel and enjoyable ways, as seen with Belgium Chocolate Stamps. ### Where This Applies - **Gourmet Food and Beverages:** Opportunity lies in creating unique and immersive food products, like chocolate-scented stamps, that offer a memorable experience for consumers. - **Stationery and Paper Goods:** There is potential for innovative collaboration between stationery and food industries to develop products that merge traditional forms of communication, like postage stamps, with sensory enhancements. - **Marketing and Advertising:** Sensory marketing techniques, exemplified by the Belgium Chocolate Stamps, provide opportunities for marketers to engage consumers on a deeper level and create memorable brand experiences. ## Related on Trend Hunter - [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md) - [Pickle-Flavored Chocolate Bars](https://www.trendhunter.com/trends/pickle-flavored-chocolate-bar.md) - [Beer Glass-Themed Chocolates](https://www.trendhunter.com/trends/chocolate-chalices.md) - [Luxurious Chocolate Tasting Kits](https://www.trendhunter.com/trends/chocolate-coffee-tasting.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md) - [Romance Novel-Inspired Chocolates](https://www.trendhunter.com/trends/chocolate-romance-collection.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md)