# Satiating Belgian Waffle Bowls The Jamba Belgian Waffle Parfait is Packed with Flavor By Michael Hemsworth | Published 2023-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/belgian-waffle-parfait References: [chewboom](https://www.chewboom.com/2023/01/10/jamba-introduces-new-belgian-waffle-parfait/) & [jamba](https://www.jamba.com)  The Jamba Belgian Waffle Parfait is being launched to coincide with the new year and offer patrons a way to treat themselves, while still sticking to healthier eating commitments. The menu item features a bowl-style format with a [base of Greek yogurt](https://www.trendhunter.com/trends/sambazon-protein-yogurt-bowls) along with honey or a sweet coco whip before being topped with the brand's signature [Belgian Waffle pieces](https://www.trendhunter.com/trends/waffle-bites). A topping of granola and fresh fruit round out the sweet yet satisfying menu item, and make it a great option as a [snack or a sensible dessert](https://www.trendhunter.com/trends/fried-waffle-wedge-basket). The Jamba Belgian Waffle Parfait is priced at $8.99, while the brand is also offering the Belgian Waffle on its own for $3.99. The various items are available now at participating locations, but only for a short time. Image Credit: Jamba ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 27% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthier Desserts:** Health-conscious consumers are trending towards dessert options that are both delicious and nutritious, providing an opportunity for companies to innovate in this space. - **Customizable Snacks:** The popularity of build-your-own bowl options at restaurants is sparking innovation in other customizable snack formats like waffle parfaits. - **Brunch-centric Offerings:** As brunch continues to be a lifestyle staple, businesses can leverage the popularity of brunch with unique and flavorful menu options like the Jamba Belgian Waffle Parfait. ### Where This Applies - **QSR:** Quick-service restaurants can offer healthier dessert options by incorporating nutritious ingredients like Greek yogurt and fresh fruit into indulgent menu items like waffles. - **Food Retail:** As more consumers seek out convenient, healthy and customizable snack options, food retailers can provide pre-packaged versions of customizable snacks like waffle bowls for on-the-go consumption. - **Hospitality:** Hotels and other hospitality businesses can cater to brunch enthusiasts by offering unique menu options like the Jamba Belgian Waffle Parfait, attracting both locals and travelers with a taste for trendy and flavorful brunch fare. ## Related on Trend Hunter - [Nutrient-Dense Smoothie Bowls](https://www.trendhunter.com/trends/jamba-bowls.md) - [Dessert-Like Oatmeal Bowls](https://www.trendhunter.com/trends/oatmeal-bowls.md) - [To-Go Toasted Waffles](https://www.trendhunter.com/trends/toasted-waffle.md) - [Nourishing Protein Waffles](https://www.trendhunter.com/trends/protein-waffle.md) - [Savory Fruit-Infused Waffle Meals](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles.md) - [Seasonal Smoothie Brand Menus](https://www.trendhunter.com/trends/jamba-holiday-menu.md) - [Dry-Yogurt Based Waffles](https://www.trendhunter.com/trends/dry-yogurt-based-waffle.md) - [Decadent Multitextured Ice-Cream Snacks](https://www.trendhunter.com/trends/hagendazs-debuts.md) - [Cookie-Stuffed Belgian Waffles](https://www.trendhunter.com/trends/oreo-cookie-crumble-belgian-waffle.md)