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# Improvised Olympic Practice Videos
The Belgian Olympic Committee Shows Athletes Without Snow

By Laura McQuarrie | Published 2013-12-03 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/belgian-olympic-committee
References: [creativecriminals](http://creativecriminals.com/tv-commercials/belgium-olympic-no-mountains/)

The Belgian Olympic committee had this inspiring video put together before the Sochi 2014 Winter Games, communicating a simple message in an artful black and white video — “In Belgium we don't need mountains to [win a medal](https://www.trendhunter.com/trends/milanocortina-medals).”

The video shows Belgian snowboarders prepping for the upcoming [winter sporting events](https://www.trendhunter.com/trends/mongolia-winter-olympics) on dirt hills and flat grassy lands in Belgium, with just as much finesse as any athlete in a colder climate who would practice on a sloped snow-covered mountain.

The gorgeous video comes from the [BBDO](https://www.trendhunter.com/trends/snowfall) agency and truly shows creativity, as well as the spirit of Belgian Olympic athletes and the kind of determination they will be bringing to compete at next year’s sporting events in Sochi.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 9% | Activity: 41% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics)

## Key Themes

### Why This Trend Is Growing

- **Virtual Sports Training:** Using digital simulations and virtual reality technology to train athletes in non-traditional environments.
- **Adaptive Sports Equipment:** Developing specialized gear and equipment that allows athletes to practice and compete in unconventional settings.
- **Alternative Training Methods:** Exploring innovative training techniques that utilize unconventional terrains and conditions to enhance athletic performance.

### Industries Being Reshaped

- **Sports Technology:** Creating cutting-edge solutions for virtual training and performance enhancement.
- **Outdoor Gear and Equipment:** Designing adaptive sports equipment that enables athletes to train in diverse environments.
- **Sports Coaching and Training:** Developing new methodologies and approaches for training athletes outside of traditional sports facilities.

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