# Vegan-Friendly Belgian Chocolates Puratos Belcolade Plant-Based Belgian Milk Chocolate is Tasty By Michael Hemsworth | Published 2021-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/belgian-milk-chocolate References: [foodbev](https://www.foodbev.com/news/puratos-belcolade-releases-plant-based-belgian-milk-chocolate/) & [puratos](https://www.puratos.com)  The [Puratos Belcolade](https://www.trendhunter.com/trends/ambiante-chocolate-flavor) plant-based Belgian milk chocolate is a vegan-friendly offering from the brand that's focused on providing consumers with an easier way to enjoy dairy-free treats this holiday season. The chocolate is reported to have a very similar profile to milk chocolate, but is dairy and nut-free with a patent-pending product in the recipe. Known as Belcolade Selection M. Plant-Based Cacao-Trace, the chocolate maintains a versatile profile that is suitable for use in hollow figures, tablets and even [pralines](https://www.trendhunter.com/trends/dairy-free-hazelnut-praline-bar). SBU Chocolate Director at Puratos Youri Dumont commented on the new Puratos Belcolade plant-based Belgian milk chocolate saying, "Until now, there was a very clear gap in the [plant-based chocolate market](https://www.trendhunter.com/trends/luxurious-vegan-chocolates). We know the chocolate sector is still driven by many millions of milk chocolate lovers, whose expectations weren’t being adequately met when they looked for plant-based alternatives. So this new product is really about indulging these milk chocolate fans with a really attractive plant-based option. We’re very excited to have solved the puzzle of delicious, allergen-free, plant-based chocolate.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 66% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Chocolate:** The rise of plant-based chocolate presents an opportunity for the confectionary industry to cater to a growing demand for vegan-friendly products. - **Allergen-free Chocolate:** The development of allergen-free chocolate provides an innovative way for chocolate makers to capture the attention of consumers with food allergies and intolerances. - **Indulgent Vegan Treats:** The popularity of vegan indulgence products continues to grow, presenting an opportunity for the food industry to expand their offerings in this space. ### Sectors Adopting This - **Confectionary:** The confectionary industry can capitalize on the growing plant-based trend by innovating with dairy-free, vegan-friendly chocolates like Puratos Belcolade Plant-Based Belgian Milk Chocolate. - **Food Allergy Industry:** Allergen-free chocolate presents an opportunity for companies in the food allergy industry to provide an indulgent treat for people with food allergies and intolerances. - **Vegan Food Industry:** As veganism grows in popularity, the vegan food industry can expand its offerings beyond basic products by creating indulgent treats like Puratos Belcolade Plant-Based Belgian Milk Chocolate. ## Related on Trend Hunter - [Vegan-Friendly Chocolate Ingredients](https://www.trendhunter.com/trends/dairyfree-compounds.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Sustainable Plant-Based Chocolate Products](https://www.trendhunter.com/trends/ambiante-chocolate-flavor.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md) - [Luxurious Vegan Pastry Chocolates](https://www.trendhunter.com/trends/valrhona.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Chef-Targeted Dairy-Free Chocolates](https://www.trendhunter.com/trends/callebaut-nxt.md) - [Plant-Based Dairy-Free Chocolates](https://www.trendhunter.com/trends/ritter-sport-without-moo.md) - [Indulgent Vegan Chocolates](https://www.trendhunter.com/trends/tcho.md)