# Cartoon Reporter-Inspired Football Kits The Belgian Away Kit is Made with Inspiration from Tintin By Amy Duong | Published 2024-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/belgian-away-kit References: [designtaxi](https://designtaxi.com/news/426825/Belgium-s-Euro-2024-Kit-Puts-Tintin-On-The-Field/) & [tintin](https://www.tintin.com/en/news/6069/tintin-inspired-away-kit-homage-to-cartoonist-herge?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [adidas](https://www.trendhunter.com/trends/2026-home-kit) designed a new [Belgian away kit](https://www.trendhunter.com/trends/nocta-x-venezia-fc) for Euro 2024 and it is inspired by one of the most beloved characters from the country. Tintin is a [cartoon or a young reporter](https://www.trendhunter.com/trends/monta-x-miffy) by Hergé and he is the latest influence on the national football team. The bright red tones are replaced by the calm blues. The jersey has a base of sky blue with crisp white details in contrast at the collar, which references Tintin's iconic attire. The shorts follow the same color palette as it is complete in a rich brown tone that mimics the character's outfit even further. It is complete with a pair of classic white socks to finish the entire look. Image Credit: Tintin ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 17% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Pop-culture Inspired Sports Apparel:** adidas merges the iconic imagery of beloved cartoon characters with sports apparel, creating a nostalgic yet modern touch in the market. - **Themed National Team Kits:** National football teams adopt unique themes for their kits, offering fans a fresh and engaging way to connect with their favorite sports icons. - **Character-based Color Schemes:** Sports apparel brands use character-driven color palettes to bring an element of storytelling and emotional connection to their designs. ### Who This Affects Most - **Sports Apparel:** The incorporation of pop culture icons into sportswear designs revitalizes product lines and attracts a broader audience beyond traditional sports fans. - **Fashion Design:** Fashion designers leverage themes and recognizable characters to create standout pieces that resonate on both nostalgic and contemporary levels. - **Entertainment Merchandise:** Merging entertainment with functional apparel taps into cross-industry collaborations, expanding market reach and enhancing brand engagement. ## Related on Trend Hunter - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Italian International Football Jerseys](https://www.trendhunter.com/trends/italian-international-football-jersey.md) - [Bespoke Jersey Designs](https://www.trendhunter.com/trends/home-kit-collection.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Heritage-Inspired Soccer Kits](https://www.trendhunter.com/trends/canada-soccer-kits.md) - [Denim Soccer Jerseys](https://www.trendhunter.com/trends/adidas-usa-1994-denim.md) - [Football Inspired Apparel](https://www.trendhunter.com/trends/ringer-tshirt-collection.md) - [Artist Football Jerseys](https://www.trendhunter.com/trends/ado-football-jersey.md) - [Tuxedo-Inspired Soccer Jerseys](https://www.trendhunter.com/trends/aik-and-nike.md)