# Belgian Alcohol-Free Bitter Beers 'Bière des Amis' Debuted a 0% ABV Version of its 'Belge Blonde' By Colin Smith | Published 2022-02-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/belge-blonde References: [bieredesamis.be](https://bieredesamis.be/en/bda-0-0-2/) & [beersofeurope](https://www.beersofeurope.co.uk/beer/country/belgium/biere-des-amis-00#:~:text=As)  'Bière des Amis,' the high-quality Belgium-based brewery, has debuted a 0.0% alcohol-by-volume (ABV) version of its 'Belge Blonde.' Many alcohol-free beers have a much lighter, less bitter taste than the regular alcoholic versions, which poses a problem for drinkers who enjoy a strong bitter aftertaste. In order to address this adult market, Bière des Amis has made its alcohol-free beer maintain a bitter aftertaste to its regular beers. Bière des Amis uniquely maintains this rich taste through its special [de-alcoholization process](https://www.trendhunter.com/trends/yops-natural-fragrance-solution). Due to the nature of Bière des Amis's beers, the drinks can be de-alcoholized at a lower temperature. This results in a minimal loss to aromas, flavors, and textures. When this authentic flavor pallet is combined with the dark auburn bottle, the resulting product appears just as strong as the hardest beers. Image Credit: Bière des Amis ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 8% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Beer:** As more people are choosing to reduce their alcohol intake, there is an opportunity for breweries to create high-quality, flavorful alcohol-free beers. - **De-alcoholization Process:** Innovative de-alcoholization processes can maintain the richness and authenticity of beer flavors while reducing or eliminating the alcohol content. - **Bitter Non-alcoholic Drinks:** As consumers seek healthier alternatives to traditional alcoholic beverages, there is a trend towards creating non-alcoholic drinks with more complex and bitter flavors similar to their alcoholic counterparts. ### Where This Applies - **Brewery:** Breweries can explore the opportunity to offer high-quality, flavorful alcohol-free beers to target a growing market of health-conscious consumers. - **Beverage Industry:** In the beverage industry, there is a need for innovative de-alcoholization processes that can maintain the authentic flavor profiles of alcoholic drinks when removing alcohol content. - **Non-alcoholic Drink Industry:** Within the non-alcoholic drink industry, there is a trend towards developing more complex and bitter flavors similar to their alcoholic counterparts to offer healthier alternatives to consumers. ## Related on Trend Hunter - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Booze-Free Beer Collections](https://www.trendhunter.com/trends/alcoholfree-beer-collection.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Flavor-Forward Alcohol-Free Beers](https://www.trendhunter.com/trends/madr-excepcional-zero.md) - [Alcohol-Free Mediterranean Beers](https://www.trendhunter.com/trends/estrella-damm-00.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Full-Flavor No-Alcohol IPAs](https://www.trendhunter.com/trends/liberation-ipa-zero.md)