# Battered Brotography Belen Asad's 'Fight Club' is a Bruised and Bloody Good Time By Michael Hines | Published 2010-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/belen-asad References: [behance.net](http://www.behance.net/Gallery/Fight-Club/478813) & [behance.net](http://www.behance.net/belenasad) Belen Asad is bringing back the late 90s with 'Fight Club.' This familiarly-named photoshoot captures the ultimate form of camaraderie--friends beating the hell out of each other. Fighting often brings friends closer. A couple of broken bones and a [bloody nose](https://www.trendhunter.com/trends/fight-teeth) or two is the best way to rekindle the dying friendship flame. Belen Asad manages to capture [epic fighting](https://www.trendhunter.com/trends/the-art-of-competition) and friendship all in the same set of photos. [Bruised friendships](https://www.trendhunter.com/trends/my-friend-max-hate) have never looked so good. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Friendship-focused Fighting:** A trend of experiences that bring friends closer by engaging in physical challenges that build camaraderie and strengthen relationships. - **Action-packed Photography:** A trend of photo shoots that capture adrenaline-fueled moments using dynamic action shots that showcase the beauty and power of the human body. - **Nostalgic Nods:** A trend of bringing back trends from the past such as 90s-style themes to create a sense of longing for simpler times. ### Where This Applies - **Photography:** There is an opportunity for professional photographers to tap into creating more action-packed, adrenaline-fueled photoshoots that capture epic moments. - **Event Planning:** Event planners can create customized experiences that feature physical challenges and activities for friends to participate in together. - **Marketing and Advertising:** Marketing and advertising companies can leverage the power of nostalgia by incorporating themes from the past into their campaigns to capture the attention of consumers who long for simpler times. ## Related on Trend Hunter - [Iconic Film Soap Bars](https://www.trendhunter.com/trends/fight-scrub.md) - [Proactively Challenging Boxing Trainers](https://www.trendhunter.com/trends/boxing-trainers.md) - [Boxing Club-Inspired Burgers](https://www.trendhunter.com/trends/the-punchers-chance.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Raw Sports Emotion Artwork](https://www.trendhunter.com/trends/game-exhibition.md) - [Preparedness-Inspired Fitness Classes](https://www.trendhunter.com/trends/preparedness-inspired-fitness-classes.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Brunch Culture-Inspired Capsules](https://www.trendhunter.com/trends/the-breakfast-club-1.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md)