# Plant-Based Shrimp Alternatives Beleaf's Plant-Based Shrimp is Allergen-Friendly By Laura McQuarrie | Published 2023-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beleaf-plant-based-shrimp References: [newhope](https://www.newhope.com/products-and-trends/nexty-awards-finalists-2023-natural-products-expo-east/gallery?slide=18) & [beleafvegan](https://www.beleafvegan.com/products/test-product-3)  Driven by environmental, ethical and health concerns, consumer interest in [vegan seafood products](https://www.trendhunter.com/trends/vegan-seafood-options) is on the rise, and they're searching for satisfying alternatives like [plant-based shrimp](https://www.trendhunter.com/trends/plantbased-fish-product). As they explore plant-based options, consumers expect not only kinder substitutes but also authentic flavors and textures. Pioneering plant-based brands like Beleaf are incorporating konjac into their [meatless alternatives](https://www.trendhunter.com/trends/cleanbean-products) like shrimp, as it mimics the firm yet tender bite of real shrimp, satisfying both taste and texture expectations. Beleaf's Plant-Based Shrimp has been faithfully created to rival the taste and texture of real shrimp, and it's pre-formed into bite-sized pieces that are ready for dipping or skewering. In the 2023 NEXTY Awards category for Best New Meat Alternative or Dairy Alternative, Beleaf's Plant-Based Shrimp is a finalist. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 29% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Rise of Vegan Seafood:** Driven by environmental, ethical and health concerns, consumer interest in vegan seafood products is on the rise. - **Demand for Authentic Flavors and Textures:** As they explore plant-based options, consumers expect not only kinder substitutes but also authentic flavors and textures. - **Incorporation of Konjac:** Pioneering plant-based brands like Beleaf are incorporating konjac into their products to mimic the firm yet tender bite of real shrimp. ### Where This Applies - **Vegan Seafood:** The rising consumer interest in vegan seafood products presents opportunities for companies to develop innovative and satisfying plant-based alternatives. - **Plant-based Food:** As consumers demand more authentic flavors and textures, there is a disruptive innovation opportunity for plant-based food companies to create products that closely resemble traditional meat and seafood. - **Innovative Ingredients:** The incorporation of konjac into plant-based products presents an opportunity for ingredient suppliers to offer innovative solutions that mimic the qualities of real meat. ## Related on Trend Hunter - [Plant-Based Crispy Fried Shrimps](https://www.trendhunter.com/trends/fried-shrimp.md) - [Crispy Coconut Shrimp Alternatives](https://www.trendhunter.com/trends/crispy-coconut-shrimpz.md) - [Dusted Plant-based Scallops](https://www.trendhunter.com/trends/plant-based-scallops.md) - [Plant-Powered Shrimp Dumplings](https://www.trendhunter.com/trends/shrimp-dumplings.md) - [Plant-Based Seafood Brands](https://www.trendhunter.com/trends/boldly-plant-based-seafood.md) - [Plant-Based Squid Appetizers](https://www.trendhunter.com/trends/plant-based-squid.md) - [Frozen Seafood Alternatives](https://www.trendhunter.com/trends/frozen-seafood-alternatives.md) - [Plant-Based Crab Cakes](https://www.trendhunter.com/trends/mind-blown.md) - [Plant-Based Fish Fillets](https://www.trendhunter.com/trends/schouten.md)