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# Compassionate Carpet Shops
BELDI is an Online Store Specializing in Moroccan Decor That Gives Back

By Rebecca Byers | Published 2012-06-28 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/beldi
References: [shopbeldi](http://www.shopbeldi.com/products) & [shopbeldi](http://www.shopbeldi.com/)

BELDI is an online store specializing in Moroccan home decor and accessories founded in 2011 by a couple who met in the infamous Djemaa el Fna square in Marrakech. In addition to offering [traditional and authentic Moroccan home decor](https://www.trendhunter.com/trends/nakkas-boytu) sourced at fair prices in Marrakech, BELDI pledges to donate 20% of its profits to charities, like the SOS Children’s Village in Ait Ourir, within the North African nation.

The BELDI website stocks unique items like [hand carved lemon wood utensils](https://www.trendhunter.com/trends/woodcarving-heritage), [boucherouite rugs](https://www.trendhunter.com/trends/massimo-copenhagens) and glassware made from recycled glass, a rarity in modern Marrakech.

BELDI is also founded in the couple's belief in preserving the Moroccan culture and bringing it to a wider audience. Chafiq Ennaoui and Aimee Bianca believe in both preserving the handmade traditional crafts and giving back to the local communities where the culture was born.

**Contact Information**
BELDI [website](http://www.shopbeldi.com/)

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 54% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Home Decor:** BELDI's focus on fair prices and donating profits to charities highlights the trend of sustainable home decor.
- **Socially Conscious Retail:** BELDI's commitment to giving back demonstrates the trend of socially conscious retail, where businesses prioritize making a positive social impact.
- **Preserving Traditional Crafts:** BELDI's mission to preserve handmade traditional crafts reflects the trend of preserving cultural heritage through artisanal products.

### Industries Being Reshaped

- **Home Decor:** BELDI operates in the home decor industry, offering unique Moroccan decor and accessories to consumers.
- **E-commerce:** BELDI is an online store, representing the e-commerce industry and the growing trend of online shopping for home decor.
- **Social Impact:** BELDI's charitable donations align with the social impact industry, where businesses aim to create positive change in communities.

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