# Driver-Targeted Coffee Campaigns BelCuore Strong Coffee Ads Keep You Awake at the Wheel By Amelia Roblin | Published 2011-06-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/belcuore-strong-coffee-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/belcuore_strong_coffee_flight_controller) & [ogilvy.br](http://www.ogilvy.com.br/) It's not the end of the world if you fall asleep at your office job, but if your actions threaten the lives of others, these BelCuore Strong Coffee ads have a message for you. Two prints by the [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers) advertising agency of Brazil picture coffee cups against dark backgrounds. Each is steaming, and within the misty forms of one ad, images of a road, a sign and a wheel and speedometer create moments of clarity for a [tired car driver](https://www.trendhunter.com/trends/captain-of-the-night-campaign). In a similar way, the vapor from a second mug reveals a runway, an aircraft taking off, and a complicated system of cockpit controls. The message of these BelCuore Strong Coffee ads is that motorists and pilots especially need their caffeine doses before they can be trusted chauffeurs. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Driver Safety:** Disruptive innovation opportunity: Develop new technologies or products that improve driver safety and alertness, such as smart coffee mugs that monitor and regulate caffeine intake. - **Targeted Advertising:** Disruptive innovation opportunity: Create personalized and targeted advertising campaigns that resonate with specific occupations or industries, like coffee ads specifically designed for drivers and pilots. - **Product Enhancement:** Disruptive innovation opportunity: Explore ways to enhance existing products, such as coffee, to cater to specific consumer needs, like creating extra-strong coffee blends for individuals in high-risk professions requiring heightened alertness. ### Sectors Adopting This - **Automotive:** Disruptive innovation opportunity: Integrate coffee delivery systems into vehicles or design in-car coffee brewing capabilities to provide drivers with convenient access to caffeine. - **Aviation:** Disruptive innovation opportunity: Develop caffeine-infused products tailored to pilots' needs, like energy drinks with regulated caffeine content, to help promote alertness during long flights. - **Advertising:** Disruptive innovation opportunity: Utilize innovative advertising techniques, like augmented reality (AR) ads that appear on coffee cups and interact with consumers, to engage drivers and pilots effectively. ## Related on Trend Hunter - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Coffee-Inspired Auto Tours](https://www.trendhunter.com/trends/mazda-coffee-tour.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md) - [Rugged Roadtrip Coffee Activations](https://www.trendhunter.com/trends/arctic-coffee-and-isuzu.md) - [Triple-Caffeine Coffees](https://www.trendhunter.com/trends/cub-cadet.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Adventurous Roadtrip Retail Campaigns](https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here.md)