# Visuals of Things Getting Better With Time A Bela Sintra: Hitler, Peacocks By mediterranean | Published 2008-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bela-sintra References: [adsoftheworld](http://adsoftheworld.com/media/print/a_bela_sintra_adolf?size=_original) To illustrate that *"Some things get better with time"*, wine brand **A Bela Sintra** released this campaign that compares things over a longer period of time. The print ads consist of two light hearted prints and two war-related ads. We have an ugly baby peacock in January before he becomes a breathtaking beauty come July, and a comparison between Saint Tropez in 1950 (with a picture of a woman in a swimming suit that covers most her body) and 2007 with a topless shot. Then we have more serious ads with one showing a picture of Adolf Hitler in 1939 and another blank one in 1946 indicating his death. The last one is a mushroom shaped nuclear explosion in 1945 compared to a tasty looking mushroom vegetable in 2007. The campaign was created by Giovanni + DraftFcb ad agency in São Paulo, Brazil with creative directors Adilson Xavier, Ricardo John and Sidney Araújo, and art director / Copywriter Sidney Araújo. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 22% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Long-term Transformations:** The campaign highlights the positive changes that occur over time, creating opportunities for brands to explore and celebrate long-term transformations in their marketing efforts. - **Contrasting Visuals:** The use of contrasting visuals in the campaign prompts brands to consider incorporating visual storytelling techniques to capture the audience's attention and convey compelling narratives. - **Historical Reflections:** The historical comparisons showcased in the campaign inspire brands to leverage historical references to evoke nostalgia, foster connections with the past, and craft engaging narratives. ### Sectors Adopting This - **Advertising and Marketing:** The campaign's creative approach presents opportunities for advertising and marketing professionals to experiment with innovative ways of storytelling and visual communication. - **Food and Beverage:** The campaign's juxtaposition of a nuclear explosion in 1945 with a visually appealing mushroom vegetable in 2007 suggests opportunities for the food and beverage industry to explore the themes of transformation and improvement through product visuals. - **Fashion and Beauty:** The comparison of an ugly baby peacock in January evolving into a breathtaking beauty in July offers opportunities for the fashion and beauty industry to embrace the concept of transformative journeys and highlight the positive evolution of their products or services. ## Related on Trend Hunter - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Sunset Beer Campaigns](https://www.trendhunter.com/trends/sunset-oclock.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md)