# Footvertising Wine The Bela Sintra: Feet Ads By mediterranean | Published 2008-06-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/bela-sintra-feet References: [adofdamonth](http://www.adofdamonth.com/ads/show/3915) This **Feet** ad campaign for **Bela Sintra** shows the sensuality and naughtiness of their [red wine](https://www.trendhunter.com/trends/french-wine-region) through a series of photographs of two feet seductively playing with a bottle of wine. The print ads, which were created by Giovanni+Draft FCB ad agency, Brazil, use captions such as, "What do you think he took the 7th day to celebrate", "Imagine a wine list written by Fernando Pessoa", "Grapes they won in life", and "You can forget the wine the next day. Your taste buds can not." Photography by Marcus Hausser with art direction by Sidney Araujo. Check out another [sexy wine ad](https://www.trendhunter.com/trends/stella-rosa-wines1): ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Footvertising:** Opportunity for brands to explore new and unconventional advertising spaces, such as using feet as a medium to promote products. - **Sensuality Marketing:** Trend of using provocative and sensual imagery to market products, in order to create a unique and memorable brand image. - **Storytelling Advertising:** Rise of advertisements that tell a compelling story, capturing the attention of consumers and creating an emotional connection with the brand. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity for ad agencies to think outside the box and create unconventional advertising campaigns that capture attention. - **Wine:** Opportunity for wine industry players to break away from traditional marketing methods and embrace more creative and sensual approaches to promote their products. - **Photography:** Opportunity for photographers and artists to explore new techniques and concepts in advertising photography, pushing boundaries and capturing attention with provocative visuals. ## Related on Trend Hunter - [Holiday Season Wine Campaigns](https://www.trendhunter.com/trends/trivento.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Football Mom Wine Ads](https://www.trendhunter.com/trends/barefoot-bandwagon-box.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)