# Grimacing Garment Photographs The Bela Borsodi Fashion Faces Portrait Series is Clever By Jana Pijak | Published 2012-03-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bela-borsodi-fashion-faces References: [designfetish.org](http://www.designfetish.org/2012/02/clothing-faces.html) & [toxel](http://www.toxel.com/inspiration/2012/02/24/clothing-faces/) The Bela Borsodi 'Fashion Faces' portrait series is artful and [avant-garde](https://www.trendhunter.com/trends/hm-x-glenn-martens). Creative and undeniably cool, these bold art pieces feature dynamically folded clothing pieces. Carefully folding garments, the New York City-based photographer transforms regular ensembles into expressive faces. The stunning series is awe-inspiring, featuring clever images that exude an undeniable sense of attitude, personality and character. From [wooly sweaters](https://www.trendhunter.com/trends/arty-knitwear) to sleek shirts, these everyday clothing items are transformed into dynamic art pieces. A cleverly designed portrait series, these memorable photographs dare to stand apart from the crowd, gaining attention for all the right reasons. With a multitude of different expressions, these vibrant photographs are a stunning display of creativity. Commissioned by Yalook.com fashion shop, this [clever marketing campaign](https://www.trendhunter.com/trends/asos-inspired-by) is definitely one to remember. A fun way to advertise clothes, the Bela Borsodi 'Fashion Faces' portrait series leaves no room for models. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### Key Themes Behind This Trend - **Artful Fashion Photography:** Opportunity to create visually striking and memorable fashion campaigns by incorporating creative and avant-garde photography techniques. - **Dynamic Garment Transformations:** Opportunity to experiment with folding and manipulating garments to create unique and expressive designs that stand out in the fashion industry. - **Personality-driven Fashion Marketing:** Opportunity to use expressive and character-filled imagery to market clothes in a way that captures attention and leaves a lasting impression. ### Where This Applies - **Fashion:** Opportunity for fashion brands to embrace innovative photography techniques and garment transformations to create unique and eye-catching campaigns. - **Art:** Opportunity for artists and photographers to explore new ways of incorporating fashion elements and concepts into their works, blurring the lines between fashion and art. - **Advertising:** Opportunity for advertisers to utilize creative and personality-driven photography to create engaging and memorable campaigns that resonate with consumers. ## Related on Trend Hunter - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)