# Protein Fruit Snacks Bel Group and Foodberry are Creating Bite-Sized Fruit and Protein Snacks By Laura McQuarrie | Published 2026-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bel-group-and-foodberry References: [fb101](https://www.fb101.com/foodberry-and-bel-group-announce-strategic-partnership-to-reimagine-the-future-of-fruit-based-snacking/) & [fooddive](https://www.fooddive.com/news/bel-group-foodberry-collaboration-fruit-snacks/809765/)  [Babybel](https://www.trendhunter.com/trends/babybel-pro) and GoGo Squeez owner [Bel Group](https://www.trendhunter.com/trends/babybel-protein) and [Foodberry](https://www.trendhunter.com/trends/foodberry), a food technology company, are teaming up to create better-for-you snacks using real fruit. Leveraging Foodberrys' innovative, plant-based coatings made from real fruit, Bel Group is on a mission to pack convenient bites with great taste and nutritional value. The first product out of this partnership is set to be an individually portioned, mess-free, completely new snack combining real fruit and protein, and it's coming to select United States markets in 2026. Millions of people struggle to incorporate enough fruit into their daily diet due to busy schedules, taste preferences, or simple convenience, and this new offering has the potential to offer a delicious solution by weaving the natural sweetness and nutrition of fruit into the rich, satisfying qualities that all ages already love about cheese. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 59% | Activity: 71% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-based Protein Fusion:** Combining whole fruit with protein creates a new snack category that can disrupt traditional protein bars and dairy snacks by delivering natural sweetness alongside satiating macronutrients. - **Plant-based Coating Technology:** Innovative fruit-derived coatings enable shelf-stable, mess-free formats that could replace synthetic or heavily processed coatings in ready-to-eat foods. - **Convenient Portion-control Snacks:** Individually portioned, grab-and-go offerings respond to busy lifestyles and have the potential to shift consumer expectations around single-serve nutrition and waste reduction. ### Sectors Adopting This - **Dairy and Cheese Snacks:** Traditional cheese snack brands stand to be redefined as they integrate fruit and protein pairings, altering product portfolios and competitive positioning. - **Food Packaging and Preservation:** Advances in coatings and portioning create opportunities for new packaging formats that extend shelf life while maintaining texture and flavor integrity. - **Retail Grocery and Convenience:** Retail channels may see category reshuffling as demand grows for hybrid fruit-protein items that occupy refrigerated and ambient shelf spaces. ## Related on Trend Hunter - [Gut-Friendly Protein Cheeses](https://www.trendhunter.com/trends/babybel-pro.md) - [Plant-Based Sci-Fi Series Cheeses](https://www.trendhunter.com/trends/babybel-hellfire.md) - [All-Day Breakfast Boxes](https://www.trendhunter.com/trends/breakfast-all-day.md) - [Flavored Dairy-Free Cheese Bites](https://www.trendhunter.com/trends/plantbased-babybel.md) - [Snackable Protein Cheeses](https://www.trendhunter.com/trends/babybel-protein.md) - [Limited Mini Collab Vinyls](https://www.trendhunter.com/trends/mini-wax-tracks1.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Heist-Themed Cheese Ads](https://www.trendhunter.com/trends/maxi-babybel-ad.md) - [Music-Inspired Snackable Cheese Campaigns](https://www.trendhunter.com/trends/snackable-cheeses.md)