# Scalloped Clothing The Bekvam Collection Literally Means Comfort (in Swedish) By Meghan Young | Published 2010-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bekvam-collection References: [coolhunting](http://www.coolhunting.com/style/bekvam-clothing.php) & [bekvamclothing.blogspot](http://bekvamclothing.blogspot.com/) When the word 'comfortable' is built right into a clothing brand's name, there really isn't much more you need to ask for--especially when it is as fashionably appealing as the Bekvam collection. In case you're wondering, 'comfortable' is what 'bekvam' means in Swedish. Simple, sophisticated and completely contemporary, the Bekvam collection is perfect for the [summer season](https://www.trendhunter.com/trends/resort-wear-collection). Founded and designed by Hannah Elise, the collection focuses on [dresses, separates and accessories](https://www.trendhunter.com/trends/the-resort-collection). ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 30% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Comfort Fashion:** The trend towards comfortable clothing that is still fashionable offers opportunities for innovative designers to create wearable, stylish looks that prioritize wearer comfort. - **Scandinavian Design:** Scandinavian aesthetics continue to reign in popularity, providing opportunities for designers to create clothing lines and accessories that are influenced by this minimalist, elegant style. - **Summer Collections:** Summer clothing lines are a perennially popular trend in the fashion industry, offering a chance for designers to experiment with bold colors, playful prints, and innovative designs that cater to the season's sensibilities. ### Sectors Adopting This - **Fashion Design:** The fashion design industry is ripe for disruptive innovation, as designers experiment with new materials, ethical and sustainable production methods, and unique styles that cater to changing societal norms and consumer preferences. - **Textile Manufacturing:** In an industry that is often criticized for its negative environmental impact, textile manufacturers have an opportunity to disrupt traditional production methods and create sustainable, eco-friendly fabrics that appeal to environmentally conscious consumers. - **Accessories:** The accessory industry is a dynamic, rapidly growing market, and presents opportunities for innovation in everything from jewelry to handbags to shoes and beyond. ## Related on Trend Hunter - [Swedish Entryway Collections](https://www.trendhunter.com/trends/classic-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Sustainable Beachgoer Decor Collections](https://www.trendhunter.com/trends/ikea-kseberga.md) - [Natural Beauty-Inspired Outdoor Furniture](https://www.trendhunter.com/trends/scandinavian-design-principles.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Self-Care-Centric Premium Collections](https://www.trendhunter.com/trends/winter-bathing.md) - [Ultra-Cozy Contemporary Furniture Collections](https://www.trendhunter.com/trends/contemporary-furniture-collection1.md) - [Expressively Functional Furniture Designs](https://www.trendhunter.com/trends/friends-founders.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md)