# Big-Bird Beachwear The Bekah Jenkins Woman Spain July 2011 Spread Showcases Bright Fashions By Emily Evans | Published 2011-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bekah-jenkins-woman-spain References: [zac-fashion](http://zac-fashion.com/bekah-jenkins-by-richard-ramos-for-woman-spain-july-2011) & [fast-management](http://www.fast-management.com/) While many beach photoshoots have showcased [itty-bitty bikinis](https://www.trendhunter.com/trends/triangls-mirage-drop) this season, the Bekah Jenkins Woman Spain shoot is refreshingly different. Rather than bare-all bathing wear, this shoot keeps it classy for the July 2011 issue of the Spanish magazine. The bright [neon fashions](https://www.trendhunter.com/trends/country-club) within the Bekah Jenkins Woman Spain shoot are right on point with all of the other highlighteresque lookbooks and editorials that have been released in recent months. Yellow-hued cover-ups, miniature green handbags, chunky blue belts and geometric heels round out a shoot that is both simplistic and sophisticated. If you're looking to find [classy beach attire](https://www.trendhunter.com/trends/upf-collection) for an upcoming trip to the shoreline, then the Bekah Jenkins Woman Spain editorial is a great jumping off point. **Implications** - Women are increasingly opting for looks that allow them to cover-up, while still remaining fashionable. Businesses that account for this shift towards conservative fashions will find that their products are highly sought-after by contemporary women. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 72% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Cover-up Fashion:** Businesses that create fashionable and trendy cover-ups for the beach will meet the demand of women who want to be conservative yet stylish. - **Neon Fashion:** Opportunities for businesses to create and market bright neon fashions for beachwear, aligning with the current trend of highlighter-esque lookbooks and editorials. - **Geometric Accessories:** Innovative businesses can capitalize on the popularity of geometrical designs in accessories, such as miniature green handbags and chunky blue belts, to appeal to the sophisticated beachgoers. ### Industries Being Reshaped - **Beachwear:** The beachwear industry can tap into the growing market of women seeking fashionable yet conservative swimwear options. - **Fashion Publishing:** Fashion magazines and publishers can create content that showcases classy beach attire for women, catering to the shift towards more covered-up looks. - **Accessories:** The accessories industry can explore the use of geometrical designs in items like belts and handbags, catering to the demand for sophisticated beach accessories. ## Related on Trend Hunter - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)