# Lively Youthful Photography The Bekah Jenkins Glamour UK Editorial is Playful By Jennifer Gosnell | Published 2012-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bekah-jenkins-glamour-uk References: [fashion-mags](http://www.fashion-mags.com/2012/05/bekah-jenkins-glamour-uk-june-2012_11.html?utm_source=dlvr.it&utm_medium=twitter) & [fashiondub](http://fashiondub.com/bekah-jenkins-glamour-uk-june-2012/) The Bekah Jenkins Glamour UK June 2012 editorial is reminiscent of childhood activities. Decked out with a bike, binoculars, scuba gear and a yellow raincoat, the shoot evokes a very childish vibe. However, using these accessories with grown-up clothing and hair and makeup gives the photoshoot a playful but not entirely childish feeling. The Jenkins editorial is a lovely addition to the [summer lookbooks of 2012](https://www.trendhunter.com/trends/summer-dreaming-collection). Using [bright colors and a lively theme](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), the editorial is a reminder of some of the best activities of the summer. Using some of the hottest looks for the upcoming season, the editorial plays the balance between [playfully fun](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) and overly juvenile perfectly. The laidback and cute feature is a hit for the summer 2012 season. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Youthful Fashion Photography:** Opportunity for photographers and fashion brands to create playful and nostalgic campaigns that resonate with younger audiences. - **Summer Lookbooks:** Chance for fashion brands to showcase their latest collections using vibrant colors and lively themes, appealing to consumers searching for the perfect summer outfits. - **Playfully Fun Editorials:** Potential for publications to produce editorial content that strikes a balance between playful and sophisticated, capturing the attention of readers who enjoy whimsical yet stylish imagery. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity to adopt a more youthful and nostalgic approach in photography, attracting clients seeking fresh and energetic visual storytelling for their brands. - **Fashion Retail:** Opportunity for clothing brands to align their summer campaigns with lively and colorful aesthetics, appealing to consumers looking for playful and upbeat fashion choices. - **Publishing:** Chance for fashion magazines and online publications to create engaging editorials that combine a sense of playfulness with fashionable concepts, captivating readers seeking a mix of style and entertainment. ## Related on Trend Hunter - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)