# Self-Promoting Packaging Bejamin Dooling Showcases His Design Skills on Coffee Bags By Francis Tiangson | Published 2011-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bejamin-dooling References: [thedieline](http://www.thedieline.com/blog/2011/3/29/self-promotion-fresh-color-coffee-screen-printed.html) & [benjamindooling](http://benjamindooling.com/) Bejamin Dooling has created a line of [coffee packaging](https://www.trendhunter.com/trends/modernized-coffees) to display his qualifications in a way that his desired customers would appreciate. On these [pouches](https://www.trendhunter.com/trends/custom-packaging-design), Dooling creates a resume-like display of his skills and qualifications, offering a creative way to present himself to future clients. Bejamin Dooling's creativity in packaging as well as his typography skills can be seen from looking at these faux products. He takes a [minimalist approach](https://www.trendhunter.com/trends/expressive-organic-coffee), using a nice clean font to clearly display the information of the product in an artistic and visually pleasing manner. His color choices are bold and make the type easy to read and stand out against the plain pouch. Bejamin Dooling has created a perfectly unique way to really show potential clients his creative and artistic abilities, alluding to the possible work he can do for them. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Packaging as Self-promotion:** Designers can leverage packaging design to showcase their skills and qualifications, offering a creative way to present themselves to future clients. - **Minimalist Typography:** Minimalist typography can be used in packaging design to display information in an artistic and visually pleasing manner. - **Bold Color Choices:** Bold color choices in packaging design can make the type easy to read and stand out against the plain pouch. ### Where This Applies - **Graphic Design:** Graphic designers can explore self-promotion opportunities through packaging design, showcasing their skills and qualifications to potential clients. - **Food and Beverage:** Food and beverage companies can leverage minimalist typography and bold color choices to make their packaging stand out on shelves. - **Marketing and Advertising:** Marketing and advertising firms can work with designers to create packaging that effectively promotes a product and appeals to consumers through unique and creative designs. ## Related on Trend Hunter - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)