# Mood-First Fragrance Line Expansions Being Frenshe Launches at Shoppers Drug Mart By Kalin Ned | Published 2026-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/being-frenshes References: [newswire](https://www.newswire.ca/news-releases/being-frenshe-expands-into-canada-marking-the-brand-s-first-international-retail-expansion-802972481.html)  Being Frenshe, the wellness brand co-founded by actress Ashley Tisdale and developed in partnership with Maesa, has announced its first international expansion into Canada with a launch at Shoppers Drug Mart. This move brings the company's mood-first philosophy and fragrance-powered self-care products to a new market. Central to Being Frenshe's appeal is its proprietary MoodScience Scent Technology, which combines fragrance with wellness principles to create products designed to support emotional well-being and transform daily routines into intentional moments of care. Being Frenshe has seen significant growth since its debut in 2022, surpassing $250 million in total sales and achieving over $100 million in annual point-of-sale revenue at a single U.S. retailer. The move into Canada introduces the brand's award-winning collection of bath, body, and fragrance items to a new audience. Image Credit: Being Frenshe ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 79% | Activity: 72% | Freshness: 84% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mood-driven Self-care:** Fragrance-led wellness products are turning everyday routines into emotional support rituals, creating space for brands to differentiate through sensory benefits and mental well-being positioning. - **Science-backed Scent Technology:** Proprietary fragrance systems that connect aroma with mood enhancement signal new potential for beauty brands to merge wellness claims, product efficacy, and experiential design. - **Celebrity Wellness Expansion:** Founder-led wellness brands with recognizable public figures are using retail traction to accelerate international growth and build trust in crowded personal care categories. ### Who This Affects Most - **Beauty and Personal Care:** Bath, body, and fragrance categories are being reshaped by mood-focused positioning that gives conventional products a stronger emotional and lifestyle value proposition. - **Retail Pharmacy:** Pharmacy retailers are becoming launchpads for accessible wellness-beauty hybrids, blending health-oriented credibility with mass-market personal care discovery. - **Fragrance and Wellness:** The convergence of scent and emotional well-being is opening opportunities for hybrid products that sit between traditional perfume, aromatherapy, and daily self-care. ## Related on Trend Hunter - [Mood-Focused Sprays](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness.md) - [Aroma-Driven Personal Care Collections](https://www.trendhunter.com/trends/chance-fragrance-line.md) - [Fragrance Refill Stations](https://www.trendhunter.com/trends/loral-canada-and-shoppers-drug-mart.md) - [Off-The-Beaten Path Scent Collections](https://www.trendhunter.com/trends/scents-unearthd.md) - [Expressive Feel-Good Fragrances](https://www.trendhunter.com/trends/being-fragrance.md) - [Sheer Second-Skin Enhancers](https://www.trendhunter.com/trends/no-fragrance-fragrance.md) - [Fragrance Shopping Events](https://www.trendhunter.com/trends/fragrance-for-all-event.md) - [Affordable Retailer-Exclusive Fragrances](https://www.trendhunter.com/trends/targetexclusive-scents.md) - [Mood-Boosting Lip Treatments](https://www.trendhunter.com/trends/lip-wellness.md)