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# Heartbeat-Synced Clocks
The UJI Clock by 'Being and Dying' Changes the Way One Thinks About Time

By Jamie Danielle Munro | Published 2014-05-10 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/being-and-dying
References: [designboom](http://www.designboom.com/technology/uji-wall-clock-heartbeat-05-09-2014/) & [beinganddying.tumblr](http://beinganddying.tumblr.com/)

The UJI clock was designed by the team behind Being and Dying, which consists of Jonathan Chomko, Federico Floriani as well as Ivor Williams. The guys came up with a clock that changes the way one thinks about time in a slightly disturbing way.

The clock actually syncs up to one's heartbeat, and ticks on the wall the same way a regular clock would. Instead of looking up to tell the time, you are glancing up to see just how steady that health is coming along. What I love about this design is it solidifies that time for people comes with an end date, and people should make the most of their lives while they can.

Photo Credits: [designboom](http://www.designboom.com/technology/uji-wall-clock-heartbeat-05-09-2014/), [beinganddying.tumblr](http://beinganddying.tumblr.com/)

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 23% | Activity: 9% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Heartbeat-synced Clocks:** Disruptive innovation opportunity: Exploring clocks that sync up to one's heartbeat to provide a unique way of experiencing time.

### Industries Being Reshaped

- **Clock Manufacturing:** Disruptive innovation opportunity: Developing and producing clocks that utilize heartbeat syncing technology.
- **Health and Wellness:** Disruptive innovation opportunity: Integrating heartbeat-synced clocks into health monitoring devices and wearable technology.
- **Interior Design:** Disruptive innovation opportunity: Incorporating heartbeat-synced clocks into interior decor to create a unique and thought-provoking atmosphere.

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