# Speech Bubble Court Ads The Beijing Sports Radio Campaign Has a Competitive Edge By Meghan Young | Published 2012-02-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/beijing-sports-radio-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/beijing-sports-radio-boxing-golf-tennis/) & [ogilvy](http://www.ogilvy.com) The Beijing Sports Radio campaign cleverly combines what the station does with its topic of interest. It takes the classic speech bubble and applies it to sport settings such as a boxing ring and tennis court. This illustrates the fact that Beijing Sports Radio covers athletic events. Although an overall simple concept, the execution is spectacular and conveys exactly what the [print ads](https://www.trendhunter.com/trends/nobody-reads-ads) are all about without anyone having to ask any questions. Created by Hong Kong-based ad agency [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers), the Beijing Sports Radio campaign was post produced by A Thousand Eyes. Art directed by Alvin Lim, Sonny Tjahjadi, Jason Pan and Hubert Yeung, the ad campaign is fun and playful with a competitive edge. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Speech Bubble Advertising:** Opportunity to explore the use of speech bubble graphics in advertising campaigns to convey messages creatively. - **Sports-themed Marketing:** Potential for using sports-related concepts and imagery to promote products and services in various industries. - **Visual Communication in Advertising:** Growing trend of using visual elements, such as speech bubbles, to effectively communicate brand messages to target audiences. ### Who This Affects Most - **Advertising:** Innovative advertising agencies can incorporate speech bubble graphics into their campaigns, offering clients unique and engaging ways to promote their brands. - **Sports Broadcasting:** Sports radio stations and networks can leverage sports-themed marketing strategies to attract and engage listeners, creating a unique selling proposition in a competitive market. - **Print and Media:** Companies in the print and media industry can adopt visual communication techniques, like speech bubbles, to enhance the impact and effectiveness of their advertising campaigns. ## Related on Trend Hunter - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Fitness Earphones Campaigns](https://www.trendhunter.com/trends/listen-to-your-heart.md) - [Streetside Challenge Billboards](https://www.trendhunter.com/trends/gymbox-start-line.md)