# Beijing Olympic Sponsorship Ads Adidas "Impossible is Nothing" Runner By Bianca | Published 2008-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beijing-olympic-sponsorship-ads-adidas-impossible-is-nothing-runner References: [adrants](http://www.adrants.com/2008/08/because-gold-cant-be-seized-without.php) As part of their Beijing Olympics 2008 official sponsorship, [Adidas](https://www.trendhunter.com/trends/adidas-dubai) has released several advertisements to supplement their highly popular "Impossible is Nothing" campaign. The latest [Olympic-themed print ad](https://www.trendhunter.com/trends/hellenic-olympic-committee) from Adidas can be seen in the gallery above. It features a [runner](https://www.trendhunter.com/trends/puma-southeast-asia) wearing a toque (beanie?) and gloves, clearly pushing his body hard on a cold morning of training. Through the haze, the Olympic Bird's Nest Stadium can be identified in the background. The copy reads, "Gold is more than a colour. It's a dream to keep chasing. It's a dream to keep you going. It's a dream that sometimes gets put on hold. Gold is never a given." Check out some more Adidas Impossible is Nothing ads below. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Olympic-themed Advertising:** Opportunity for companies to leverage the Olympics to promote their products and services and strengthen brand image. - **Motivational Advertising Campaigns:** Opportunity for companies to create ads that inspire and encourage individuals to keep striving for their goals. - **Sports Apparel Advertising:** Opportunity for companies to promote their sports apparel products through creative advertising campaigns. ### Industries Being Reshaped - **Sports Apparel Industry:** Opportunity for companies in the sports apparel industry to leverage the Olympics to promote their products and services. - **Sporting Goods Industry:** Opportunity for companies in the sporting goods industry to promote their products through Olympic-themed advertising campaigns. - **Marketing Industry:** Opportunity for marketing firms to offer Olympic-themed advertising services to companies looking to leverage the Olympics for brand promotion. ## Related on Trend Hunter - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md)