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# Rapid Fire Auto Campaigns
Lexus Will Deliver a Speedy Recap of the Beijing Motor Show 2014

By Laura McQuarrie | Published 2014-04-14 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/beijing-motor-show-2014
References: [lexus-int](http://www.lexus-int.com/) & [lexus-int](http://www.lexus-int.com/motorshow/engineering-stories-nx.html)

This year for the Beijing Motor Show 2014, Saatchi & Saatchi Fallon Tokyo is launching '[Lexus](https://www.trendhunter.com/trends/lexus-film-masters-challenge) in Beijing,' building upon the previous success of 'Lexus In Tokyo.'

The campaign involves intimate coverage of the Beijing Motor Show, providing [Twitter](https://www.trendhunter.com/trends/made-for-what-youre-made-of) users with a virtual pass to experience the show alongside Takeaki Kato, the Lexus NX Chief Engineer and ask him questions using #LexusInBeijing.

Leading the campaign is Antoine Malin, Interactive Planner at Saatchi & Saatchi Fallon Tokyo. This year, Kato's answers will go up in a number of formats online, including image, video and text that will first go through a rapid editing process to ensure that content posted is relevant and interesting to audiences on Twitter.

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 64% | Activity: 92% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Event Coverage:** Opportunity for companies to provide virtual experiences of live events, engaging audiences through social media platforms like Twitter.
- **Real-time Audience Interaction:** Emerging trend of facilitating direct communication between event attendees and industry experts, creating a more interactive and engaging experience.
- **Multimedia Rapid Editing:** Increasing demand for fast-paced content creation and editing to keep up with the real-time nature of social media platforms.

### Where This Applies

- **Advertising and Marketing:** Ad agencies can leverage virtual event coverage to create engaging social media campaigns for clients, promoting products and services.
- **Automotive:** Automakers can explore real-time audience interaction to provide a personalized and interactive experience during auto shows and product launches.
- **Media and Entertainment:** Media companies can embrace the trend of multimedia rapid editing to deliver quick and engaging content to their audiences through various online platforms.

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