# Eco Urban Riversides The Beijing Creative Zone by UNstudio Combines Nature & Shops By Bianca | Published 2009-11-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beijing-creative-zone References: [beijingriver](http://www.beijingriver.com/en/Default.aspx) & [unstudio](http://www.unstudio.com/nl/unstudio/projects/country/0/3660/3698/creative-zone#img5) An architectural glimpse into the future shows the [Beijing Creative Zone](https://www.trendhunter.com/trends/hermit-space), perched in all its glory on the banks of the Beijing River. Designed by [UNstudio](https://www.trendhunter.com/trends/former-bank-building), the Beijing Creative Zone maximizes the picturesque surroundings of the area. It reminds me a lot of Beijing's Houhai area, which has shops, restaurants and cafes nestled along a stunning lakefront area. We've featured some incredible works by UNstudio before, five of which you can see in the related articles below. **Implications** - The Beijing Creative Zone by UNstudio won the competition held by the [People's Government of Yanqing County](https://www.trendhunter.com/trends/porcelain-factory-plugin-revival). The agency beat out some other tough competition to win the prize. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-urban Development:** Opportunities for architects to blend nature and urban spaces - **Waterfront Commercialization:** Combining water features with retail options for a uniquely immersive experience - **Competitive Public Design Projects:** Designers are challenged to create innovative, sustainable and visually appealing spaces ### Sectors Adopting This - **Architecture:** Architects can innovate by incorporating nature in urban planning and design - **Retail:** Retailers can explore new ways to incorporate water features into their spaces - **Public Sector:** Opportunities for public agencies to incentivize sustainable and eco-friendly development through competitions and funding ## Related on Trend Hunter - [Reimagined Riverside Hubs](https://www.trendhunter.com/trends/gate-m-west-bund-dream-center.md) - [Sleek Culture Business Centers](https://www.trendhunter.com/trends/xian-centre-culture-business-district.md) - [Amsterdam-Honoring Dynamic Workspaces](https://www.trendhunter.com/trends/un-studio.md) - [Subterranean Courtyard Galleries](https://www.trendhunter.com/trends/hermit-space.md) - [Water Flow-Inspired Art Buildings](https://www.trendhunter.com/trends/nanhai-arts-center.md) - [Glazed Pavilion Landscape Stations](https://www.trendhunter.com/trends/dongdan-grassland-sea-ruins-station.md) - [Ribbon-Like Dynamic Structures](https://www.trendhunter.com/trends/capital-international-exhibition.md) - [Colorful Rooftop Unified Buildings](https://www.trendhunter.com/trends/nantou-hybrid-building.md) - [Wave-Like Structural Art Centers](https://www.trendhunter.com/trends/zibo-oct.md)