# Curated Paint-Matching Apps The BEHR ColorSmart App Helps Home Owners Select the Ideal Paint Shade By Jana Pijak | Published 2019-07-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/behr-colorsmart References: [apps.apple](https://apps.apple.com/us/app/colorsmart-by-behr-mobile/id407632559) & [behr](https://www.behr.ca/consumer/colors/paint/explore?gclid=EAIaIQobChMI7smR08K34wIVA7bICh1ChwPJEAAYASAAEgIi2fD_BwE) The BEHR ColorSmart app makes the process of at-home paint selection easier than ever before with its database of BEHR colors -- a library spanning over 2500 shades across the brand's four signature ranges. Each color can be previewed inside different room settings or on exterior facades, allowing those experimenting to share [virtual design projects](https://www.trendhunter.com/trends/changeroomcolor) with loved ones and to order their favorite shade conveniently via an accompanying app. Once tested and ordered, selections can be conveniently picked up across [Home Depot's](https://www.trendhunter.com/trends/home-depot) Behr Solution Center locations. In addition to testing a vast color library, BEHR ColorSmart app users can test its intuitive [Color Match feature](https://www.trendhunter.com/trends/datacolor-spectro-55) or "save their favorite colors, room images, palettes, calculations and store locations to their iOS device." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Curated Paint-matching Apps:** Disruptive innovation opportunity: Develop a paint-matching app that curates colors from multiple brands and allows users to preview them in different room settings. - **Virtual Design Projects:** Disruptive innovation opportunity: Create a platform that enables users to collaborate on virtual design projects, sharing color selections and ideas. - **Convenient Paint Ordering and Pickup:** Disruptive innovation opportunity: Launch an app that allows users to order paint online and pick up their selections conveniently from nearby stores. ### Who This Affects Most - **Mobile App Development:** Disruptive innovation opportunity: Develop innovative mobile apps that enhance the paint selection and ordering process. - **Interior Design:** Disruptive innovation opportunity: Integrate technology into interior design processes to simplify color selection and project collaboration. - **Home Improvement Retail:** Disruptive innovation opportunity: Improve the paint ordering experience by integrating online platforms and convenient pickup options. ## Related on Trend Hunter - [Augmented Paint Platforms](https://www.trendhunter.com/trends/dulux-visualizer.md) - [AI Paint Color Visualizers](https://www.trendhunter.com/trends/paint-ai.md) - [Home Color Tools](https://www.trendhunter.com/trends/exterior-paint-visualizer.md) - [Color-Matching Gadgets](https://www.trendhunter.com/trends/nix-mini-color-sensor.md) - [Color Matching Platforms](https://www.trendhunter.com/trends/its-my-color.md) - [Color Palette Creator](https://www.trendhunter.com/trends/swatchme.md) - [Colour Palette-Capturing Apps](https://www.trendhunter.com/trends/colors-capture-pro.md) - [Romantic Paint Color Tools](https://www.trendhunter.com/trends/valspar-couples-colour-matching-tool.md) - [Housewares Retailer Design Apps](https://www.trendhunter.com/trends/wayfair-decorify.md)