# Handbag Market Expansions
behno Launches New Collection in Partnership with Actress Katrina Kaif

By Grace Mahas | Published 2023-03-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/behno
References: [behno](https://behno.com/)

New York-based handbag brand, behno, has announced its expansion into the Indian market with the help of Katrina Kaif, an investor and brand ambassador. The luxury accessories label, which was founded in 2015 by Shivam Punja, operates at the intersection of ethical thinking and luxury design, with a focus on championing a new standard for Indian factory manufacturing that improves the quality of life and safety of women in the garment trade. Handcrafted with a holistic ethos, behno's India proud pieces will be available for sale on Tata CLiQ Luxury.

The brand has garnered immense accolades globally and is committed to upholding "the behno standard," which addresses garment worker health, social mobility, women’s rights, family planning, worker satisfaction, and benefits. Each handbag is crafted in top tier luxury factories committed to incrementally upholding "the behno standard" and features a consciousness-altering minimalist appeal, soft structure, and crisp silhouettes. The collaboration with Katrina Kaif is expected to further amplify the brand's global mission that inspires change, improves factory conditions, quality of life, and safety of individuals in developing countries.