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# Eggcellent Bottle Designs
This Liquor Container by Behn Breaks the Mold in Style

By John Ibbitson | Published 2012-01-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/behn
References: [boxvox.net](http://www.boxvox.net/2010/02/the-spiegelei-eierlik&#246r-fried-egg-bottle.html) & [beachpackagingdesign](http://www.beachpackagingdesign.com/wp/2010/02/the-spiegelei-eierlikor-fried-egg-bottle.html)

What may first look like a yolky mess, is actually a [clever bottle design](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) for a German [egg liquor](https://www.trendhunter.com/trends/rumbased-cream-liqueur) by Behn called Spiegelei Eierlikör. The tasty alcohol treat, which I can only imagine is similar to some kind of spiked eggnog, come packed in this hip bottle which is shape to look like the contents spilling out of a cracked egg.

The plastic cap of the bottle is modeled after either a brown or white [cracked eggshell](https://www.trendhunter.com/trends/cracking-pistachio-easter-egg), while the glass of the bottle it's attached to is formed in the curvy shape of an uncooked, gooey egg leaking out. The front of the bottle also has a textured and colored surface that resembles that of a fried egg. The sophisticated design of this bottle also forgoes any branding, as you can see from the lack of a name or company insignia on the bottle, making this delicious booze from Behn one that thwarts your *eggpectations*.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 9% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Novel Bottle Designs:** The use of creative and novel bottle designs for alcoholic beverages presents opportunities for product differentiation.
- **Unbranded Packaging:** The use of unbranded packaging (such as the lack of a company insignia on the bottle) presents opportunities for companies to focus on product design and visual aesthetics.
- **Egg-flavored Liqueur:** The emergence of egg-flavored liqueurs presents opportunities for companies to innovate and experiment with unique flavors.

### Sectors Adopting This

- **Alcoholic Beverages:** The alcoholic beverage industry can explore novel bottle designs and unique flavors to set their products apart from competitors.
- **Product Design:** Product design firms can embrace unconventional bottle designs to cater to clients in the alcoholic beverage industry.
- **Graphic Design:** Graphic designers can help create unbranded packaging to focus on the visual appeal of the product.

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