# Behind The Scenes Of Wallpaper Magazine 5 Urban Farms By Wallpaper* | Published 2007-08-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/behind-the-scenes-farm-project-wallpaper-magazine-video-gallery References: [wallpaper](http://www.wallpaper.com/interiors/the-farm-project-uncovered/1625) & [wallpaper](http://www.wallpaper.com/interiors/1628) With ongoing education about reducing our impact on the environment there has been a definite shift towards sustainable living. The flipside is finding a balance of being ecologically aware without compromising on the things that we have traditionally held dear - style, sexiness and good design. Wallpaper* magazine is normally thought of as the absolute in minimalism and designer living but is challenging that view by presenting five "urban farms" in the latest issue. You can see three interviews covering the farm project - including the thoughts behind the fashion spread - in these bespoke videos, available exclusively on [www. wallpaper.com](http://www.wallpaper.com) ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Living:** Disruptive innovation opportunity: Develop eco-friendly and stylish products that align with consumers' desire for sustainable living. - **Urban Farming:** Disruptive innovation opportunity: Create innovative solutions and technologies for urban farming to meet the growing demand for locally sourced food. - **Minimalism with a Purpose:** Disruptive innovation opportunity: Combine minimalism and good design with sustainability principles to create products that are both stylish and environmentally conscious. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Integrate sustainable materials and eco-conscious practices into fashion design and production. - **Agriculture:** Disruptive innovation opportunity: Develop urban farming solutions that maximize space efficiency and minimize resource consumption. - **Home Decor:** Disruptive innovation opportunity: Create eco-friendly and minimalist home decor products that appeal to consumers seeking both style and sustainability. ## Related on Trend Hunter - [Eco-Farm Landscape Designs](https://www.trendhunter.com/trends/luxeisland-farm.md) - [Architecture-Inspired Indoor Gardens](https://www.trendhunter.com/trends/vegetment-vegetable-cultivator.md) - [Eco-Farm Architecture](https://www.trendhunter.com/trends/luxeisland.md) - [Community-Made Eco Campuses](https://www.trendhunter.com/trends/wolves-lane-centre.md) - [Graphic Wallpaper Capsules](https://www.trendhunter.com/trends/immersive-surfaces.md) - [Farming-Inspired Cocktail Menus](https://www.trendhunter.com/trends/agriculture-by-little-red-door.md) - [Tranquil Plant-Filled Offices](https://www.trendhunter.com/trends/wyer-co.md) - [Living Landscape Homes](https://www.trendhunter.com/trends/hedge-and-arbour-house.md) - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md)