# Off-Duty Mannequins 'Behind the Scenes' by Laus Kesseler Shows Mannequins Doing Housework By Marissa Brassfield | Published 2010-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/behind-the-scenes-by-laus-kesseler References: [behance.net](http://www.behance.net/Gallery/Behind-The-Scenes/414217) & [lauskesseler](http://www.lauskesseler.co.uk/) Pop culture has an unusual fascination with mannequins, and 'Behind the Scenes' by Laus Kesseler explores the off-duty world of these [store window fixtures](https://www.trendhunter.com/trends/asos-inspired-by). In the photo set, we see a series of mannequins performing housework, doing chores, running errands, and even taking off a little steam with some cocktails and dismembered mannequins. Check out more shots of 'Behind the Scenes' by Laus Kesseler above. **Implications** - Youth demographics have a strong penchant for [absurdist humor and irony](https://www.trendhunter.com/trends/mens-wearhouse). Ads that play to this type of humor are certain to attract the attention of valuable youth segments. Companies should consider how their can create ads that are tongue-in-cheek, as a result of their viral nature. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 60% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Absurdist Humor:** Opportunity for companies to create ads that play to the youth's love for absurdist humor and irony, attracting valuable youth segments. - **Tongue-in-cheek Ads:** Companies can explore the creation of tongue-in-cheek ads with viral potential to captivate the attention of youth demographics. - **Youth Segment Targeting:** Recognition of the youth demographics' fascination with pop culture allows companies to tailor marketing strategies and products to this specific target audience. ### Where This Applies - **Advertising:** Incorporating absurdist humor and tongue-in-cheek ads can be a disruptive innovation opportunity for advertising agencies to tap into the youth market. - **Fashion:** Fashion brands can leverage the fascination with mannequins and pop culture to create unique marketing campaigns that resonate with the youth segment. - **Photography:** Photographers and photo agencies can explore creative concepts like 'Behind the Scenes' by Laus Kesseler to capture the attention of youth demographics and offer unique storytelling opportunities. ## Related on Trend Hunter - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Gendered Concept-Exploring Furniture](https://www.trendhunter.com/trends/la-casa-dentro.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Performance Art Furniture](https://www.trendhunter.com/trends/bio-pop.md) - [Inclusive Retail Displays](https://www.trendhunter.com/trends/primark-sophie.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md)