# Women-Honoring Tech Campaigns Apple's Behind the Mac Ad Celebrates International Women's Day By Amy Duong | Published 2020-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/behind-the-mac References: [youtube](https://www.youtube.com/watch?v=2iRWCFetoxg) This year, [Apple](https://www.trendhunter.com/trends/apples-mothers-day) celebrates [International Women's Day 2020](https://www.trendhunter.com/trends/womencentric-celebrations) with the Behind the [Mac](https://www.trendhunter.com/trends/twirly-mac) campaign that shines a spotlight of women everywhere throughout the generations. It ensures that it honors women who use their creativity for purposes that are beyond themselves to push boundaries for a better tomorrow. The video is black and white and the audio is Beyonce's Flawless. It tells the story of many individuals who play a prominent role in pushing the world further. It starts off with Malala Yousafzai as the youngest Nobel laureate, followed by director Ava Duvernay and then Marie Kondo. Additional faces in the campaign include Olivia Wilde, Lady Gaga, Elizabeth Banks, Alicia Keys, illy SSingh, Tarana Burke, and much more. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 3% | Activity: 30% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Empowering Women:** Disruptive innovation opportunity: Develop technologies and platforms that empower and support women in their professional and personal lives. - **Celebrating Diversity:** Disruptive innovation opportunity: Create initiatives and campaigns that celebrate diversity and inclusivity, highlighting individuals from different backgrounds and industries. - **Social Impact Marketing:** Disruptive innovation opportunity: Explore the potential of leveraging social impact and purpose-driven marketing to connect with consumers and drive positive change. ### Who This Affects Most - **Technology:** Disruptive innovation opportunity: Introduce new technologies and digital tools that promote gender equality and support women's advancement in the tech industry. - **Entertainment:** Disruptive innovation opportunity: Create diverse and inclusive content to reflect the changing landscape of entertainment and appeal to a broader audience. - **Advertising:** Disruptive innovation opportunity: Develop innovative marketing strategies that focus on social impact and resonate with consumers' desire for meaningful connections. ## Related on Trend Hunter - [Inspiring Women-Focused Campaigns](https://www.trendhunter.com/trends/computer-science-is-everything.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [International Women's Day Campaigns](https://www.trendhunter.com/trends/ywca-launches.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md)