# Abusive Interior Decor The Behind German Walls Campaign Packs a Punch By Amelia Roblin | Published 2010-12-11 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/behind-german-walls-campaign References: [coloribus](http://www.coloribus.com/adsarchive/prints/senat-of-berlin-behind-german-walls-blue-14083555/) & [behind-german-walls](http://behind-german-walls.com/) Initiated by the Senat of Berlin, the Behind German Walls campaign aims to raise awareness about [domestic violence](https://www.trendhunter.com/trends/aid-to-cart). Designed by the DOJO advertising agency in Germany, these [penetrating prints](https://www.trendhunter.com/trends/outdoor-advertising-campaign) affirm that abuse is not always discernible at first glance. A closer look at the Behind German Walls campaign ads alone will reveal clenched fists, hair pulling, belt straps and tears on the [wallpaper](https://www.trendhunter.com/trends/el-muro). These poignant prints surely drive home their point, adding that as many as one in four Germany women are silent victims to this violence. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Awareness Campaigns:** Designing awareness campaigns to educate people about social issues - **Subtle Messaging:** Using subtle messaging to creatively highlight sensitive issues - **Anti-domestic Violence Initiatives:** Developing initiatives to combat domestic violence and support victims ### Who This Affects Most - **Advertising:** Advertising agencies can create campaigns to education and raise awareness about domestic abuse - **Non-profit Organizations:** Non-profits can help fund anti-domestic abuse initiatives and provide support for victims - **Social Work:** Social workers can help spread awareness about domestic abuse and provide support for victims ## Related on Trend Hunter - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md) - [Female Empowerment Campaigns](https://www.trendhunter.com/trends/enough.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md)