# Lavish Layered Fall Campaigns The Behati Prinsloo H&M Fall 2011 Shots are Fun and Fierce By Marie | Published 2011-10-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/behati-prinsloo-h-m-fall References: [fashiongonerogue](http://fashiongonerogue.com/behati-prinsloo-hm-fall-2011-asa-tallgard/) & [hm](http://www.hm.com/) Colder fall and winter weather does mean having to bundle up to keep warm, but why not make the best of the layering situation with [eclectic prints and color blending](https://www.trendhunter.com/trends/asos-inspired-by) as seen in the Behati Prinsloo H&M Fall 2011 campaign? Shot by Asa Tallgard, the photoset shows some of the retailer's hottest looks for this season, from ultra-casual college-chic to sophisticated fashionista. Leopard print hats and gloves, snakeskin-patterned cocktail dresses and bold yellows and oranges make this campaign a head-turner in all the best ways. Though the cold weather might be getting you down, these shots are a reminder that the rules of fashion were meant to be broken, and that [adding a scarf to any outfit](https://www.trendhunter.com/trends/london-a-love-affair) is a great way to create a polished and practical look. For some much-needed fun fashion inspiration for the coming [cold months](https://www.trendhunter.com/trends/uniqlo-u-fw24), check out the Behati Prinsloo H&M Fall 2011 campaign. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 55% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Layering Fashion:** Disruptive innovation opportunity: Develop new materials and designs for layered clothing that combine style and functionality for colder weather. - **Printed and Patterned Accessories:** Disruptive innovation opportunity: Create unique and innovative print designs for hats, gloves, and other accessories to add a playful touch to fall and winter outfits. - **Bold Color Blending:** Disruptive innovation opportunity: Explore new techniques and technologies to blend bold colors in clothing and create eye-catching fall and winter fashion trends. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Incorporate augmented reality (AR) technology to enhance the online shopping experience by allowing customers to virtually try on layered outfits and printed accessories. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop advanced fabric technologies that provide insulation and breathability for layered clothing, optimizing comfort and style in colder weather. - **Fashion Design:** Disruptive innovation opportunity: Experiment with sustainable and eco-friendly materials for layering fashion, offering consumers more environmentally friendly options for their fall and winter wardrobe. ## Related on Trend Hunter - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)