# Blondtourage Skatepark Pictorials The Beginning Boutique Lookbook is Sunny and Chic By Sophia Pelka | Published 2012-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beginning-boutique References: [the-electric.blogspot](http://the-electric.blogspot.ca/2012/03/dream-little-dream-of-me.html) & [beginningboutique.au](http://beginningboutique.com.au/pages/Meet-The-Team.html) The Beginning Boutique lookbook 'Dream State' is sunny and fierce. The models are adorned in the hottest styles of the coming season. Look features include angle-hemmed, [high-waisted denim shorts](https://www.trendhunter.com/trends/torrid-jeans-for-life) and an [acid wash blazer](https://www.trendhunter.com/trends/ksubi-by-elle-collection). The shoot is set in a skate park bowl, littered with graffiti. The setting was a perfect choice for the editorial, emphasizing the wearability of the clothing. The Beginning Boutique is an Australian, [online-based boutique](https://www.trendhunter.com/trends/ibiza-boutique). The shop is run by a team of super hot, super hip artists. The apparel sold is restocked by hand each week, bringing fans the coolest looks from brands like Karen Walker, Unif, Stylestalker and much more. The digital boutique was founded in 2008, and has grown to be the most recognized online store in Australia. The website has an international following and cult fan base. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Skate Park Fashion:** Opportunity for fashion brands to create collections inspired by skate park culture. - **Digital Fashion Retailing:** Opportunity for more fashion retailers to follow The Beginning Boutique's successful online retail model. - **Graffiti-inspired Fashion:** Opportunity for fashion designers to create collections inspired by graffiti art. ### Industries Being Reshaped - **Fashion:** Fashion industry has an opportunity to tap into skate park culture and graffiti art for inspiration. - **Retail:** Retailers can learn from the successful online model of The Beginning Boutique. - **Art:** Graffiti artists and street artists have an opportunity to collaborate with fashion brands to create unique collections. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md)