# Encapsulated Anti-Aging Serums Hyphen's 0.05% Retinal Reset Serum Eases in Beginner Retinol Users By Laura McQuarrie | Published 2024-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beginner-retinol References: [instagram](https://www.instagram.com/p/C26uZu9r6_6/?utm_source=ig_embed&ig_rid=e2746353-c96f-4e72-b5f1-d48a4927eeac&img_index=5) & [letshyphen](https://letshyphen.com/products/0-05-retinal-reset-serum-beginner-friendly)  With beginner retinol users in mind, [Hyphen](https://www.trendhunter.com/trends/hyphen-1) by Kriti Sanon launched a 0.05% Retinal Reset Serum that shares the benefits of encapsulated Retinal, a derivative of Vitamin A that's 30% more effective than the traditional [Retinol](https://www.trendhunter.com/trends/eventide-retinol-renewing-serum). Retinoids are revered for their ability to improve skin texture, reduce wrinkles and promote collagen production, yet some beginners are wary to start using them due to risks of initial skin irritation and sensitivity until their skin adjusts to its powerful effects. With these wary users in mind, the brand created a serum that invites people to gently discover graceful aging with a non-irritating, skin-safe formula. For experienced retinol users and customers who are ready to graduate from 0.05% encapsulated retinal to the next strength, Hyphen also dropped a Pro version with 0.1% encapsulated retinal. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 30% | Activity: 21% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Encapsulated-retinal-skin-care:** Unlocking the power of encapsulated retinal in skincare formulations for targeted anti-aging benefits. - **Beginner-retinol-products:** Creating gentle yet effective retinol products tailored to beginners for a smooth introduction to anti-aging skincare. - **Gradual-strength-advancement:** Offering incremental strength advancement options in skincare products to cater to experienced users seeking higher potency. ### Where This Applies - **Beauty-and-skincare:** Innovating within the beauty and skincare industry by developing advanced anti-aging solutions that cater to different user experience levels. - **Cosmetics-formulation:** Transforming cosmetics formulation by incorporating encapsulation technology to enhance the efficacy and safety of skincare products. - **Personal-care-products:** Redesigning personal care products to offer a smoother transition for users moving from beginner to advanced skincare routines. ## Related on Trend Hunter - [Encapsulated Retinal Serums](https://www.trendhunter.com/trends/very-amazing-retinal.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Encapsulated Retinoid Skincare](https://www.trendhunter.com/trends/retinoid-collection.md) - [Step-Up Skincare Systems](https://www.trendhunter.com/trends/ageless-retinol.md) - [Intensive Retinal Serums](https://www.trendhunter.com/trends/crystal-retinal-24.md) - [Daily Micro-Dose Serums](https://www.trendhunter.com/trends/daily-microdose-serum.md) - [Advanced Age Support Serums](https://www.trendhunter.com/trends/retinal-02-emulsion.md) - [Fast-Acting Retinol Serums](https://www.trendhunter.com/trends/double-rewind-retinol-serum.md) - [Gentle Anti-Aging Creams](https://www.trendhunter.com/trends/the-retinol-03-cream.md)