# Incarcerated Numeral Advertising This Begendik Prices Campaign Locks Away High Costs By Amelia Roblin | Published 2011-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/begendik-prices-campaign References: [coloribus](http://www.coloribus.com/adsarchive/prints/begendik-3-14808955/) & [svstudios](http://www.svstudios.com/) Promising [pleasant and reliable shopping](https://www.trendhunter.com/trends/which-launches-a-festive-campaign), the company behind this Begendik Prices campaign asserts that product costs are kept affordable -- or else. In these three images, management blatantly sides itself with the consumer, sharing its mutual contempt for [outrageous prices](https://www.trendhunter.com/trends/tesco-everyday-low-prices). To visually depict this notion, SVStudios of Turkey made numbers out to be the bad guys, as the middle man in any [retail transaction](https://www.trendhunter.com/trends/primark-never-basic-campaign). Personified digits were placed within the setting of a jail, posing for a mugshot, cowering at the interrogation table and pacing within the a private cell. The text within each print of the Begendik Prices campaign states that 27,000 different prices on the market are investigated each week, and that, as a rule, the exorbitant ones are caught and punished one by one. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Anti-price Hike Messaging:** Opportunity for businesses to create disruptive advertising campaigns that take a stance against exorbitant prices and offer affordable alternatives. - **Personification Marketing:** Brands could do more personification advertising to increase engagement and create a more human-like brand personality. - **Transparency Marketing:** Creating campaigns that showcase the company's efforts towards price control and keeping products affordable for consumers. ### Sectors Adopting This - **Retail:** Retailers have an opportunity to create innovative and disruptive advertising campaigns around price control. - **Marketing and Advertising:** Agencies can help companies to design and execute engaging marketing campaigns that resonate with consumers. - **Consumer Goods:** Companies can utilize transparency marketing campaigns to foster consumer trust and brand loyalty. ## Related on Trend Hunter - [Discount Retailer Promotions](https://www.trendhunter.com/trends/price-pounders-campaign.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Grocery Store Ad Spots](https://www.trendhunter.com/trends/uk-supermarket-chain.md) - [Post-Holiday Retail Promotions](https://www.trendhunter.com/trends/big-brands-low-prices-campaign.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md)