# Meat-Free Pepperoni Products Before the Butcher Plant-Based Pepperoni is Made with Pea Protein By Michael Hemsworth | Published 2023-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni References: [storebrands](https://storebrands.com/butcher-debuts-plant-based-pepperoni) & [btbfoods](https://www.btbfoods.com)  The Before the [Butcher Plant-Based](https://www.trendhunter.com/trends/the-original-butcher-stick) Pepperoni is a new private label-ready product being launched by the California-based brand as a free-from option that's perfect for today's curious consumer to try out. The product is formulated with a [pea protein recipe](https://www.trendhunter.com/trends/endori-vegan-beef) that has a soy-free, gluten-free and non-GMO recipe that's formatted with a series of spices to achieve an authentic flavor. This includes radish extract, paprika and more that all contribute towards a high-quality taste that will work well in a variety of recipes. Founder and President Danny O'Malley spoke on the Before the Butcher Plant-Based Pepperoni saying, "We understand that consumers are looking for delicious, healthier, and more sustainable alternatives to animal protein. That’s why we’re thrilled to offer a product that fits this market need and delivers a great taste without any compromise.” ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 15% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Protein:** There's an opportunity for disruptive innovation in the development of new plant-based protein products with high-quality taste and texture. - **Gluten-free Options:** The growing demand for gluten-free options is a trend that shows no signs of slowing down, presenting an opportunity for innovation in the gluten-free market. - **Clean Label Products:** The trend towards clean label products that are free from artificial ingredients presents an opportunity for innovation in product formulation and labeling. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage industries can tap into the growing demand for plant-based and gluten-free products by developing innovative products with clean label formulations. - **Retail:** Retail industries can capitalize on the trend towards health and wellness by stocking their shelves with new plant-based and gluten-free products that appeal to health-conscious consumers. - **Restaurant:** Restaurant industries can attract new customers by offering innovative plant-based and gluten-free menu options that are tasty, healthy, and sustainable. ## Related on Trend Hunter - [Plant-Based Pepperoni](https://www.trendhunter.com/trends/plantcraft.md) - [Plant-Based Pepperoni Slices](https://www.trendhunter.com/trends/plantaway.md) - [Plant-Based Meat Snack Sticks](https://www.trendhunter.com/trends/the-original-butcher-stick.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Jackfruit-Based Pepperoni Slices](https://www.trendhunter.com/trends/jackfruit-pepperoni.md) - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Meat-Like Plant-Based Pizza Toppings](https://www.trendhunter.com/trends/donatos-field-roast-plantbased-pepperoni.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md) - [Cookable Plant-Based Pepperoni](https://www.trendhunter.com/trends/tofurky.md)