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# Sports Star Impact Ads
The 'Before and After Ronaldo' Nike Soccer Commercial Charts His Influence

By Jordan Sowunmi | Published 2011-06-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/before-and-after-ronaldo-nike
References: [bkrw](http://www.bkrw.com/nike-soccer-before-ronaldo-after-ronaldo-video/) & [nike](http://www.nike.com/nikeos/p/nikefootball/language_tunnel)

The ‘Before and After Ronaldo' [Nike](https://www.trendhunter.com/trends/scary-good) Soccer commercial charts the success and influence of one of the world’s most famous and accomplished athletes. Ronaldo is the retired 34-year-old Brazilian superstar who most recently played for Corinthians after a storied career.

Just last year, Goal.com voted Ronaldo ‘Player of the Decade’ in an online goal where he amassed over 40% of the vote. The ‘Before and After Ronaldo' [Nike Soccer campaign](https://www.trendhunter.com/trends/speed-shopping) doesn’t only celebrate his skills on the pitch, but it also trumpets the international impact the Ronaldo has had on [aspiring athletes and soccer fans](https://www.trendhunter.com/trends/we-are-football) across the globe, from the way they celebrate goals to the unique (but odd) haircut that became all the rage after Ronaldo sported it in the 2002 World Cup Finals.

Additional Photo Credits: [The Guardian](http://www.guardian.co.uk/football/2011/jun/08/ronaldo-emotional-farewell-brazil-romania)

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 3% | Activity: 13% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, South America, Europe, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Influence of Sports Stars:** The 'Before and After Ronaldo' Nike Soccer commercial highlights the lasting influence that sports stars have on aspiring athletes and fans globally.
- **Impact of Athlete's Style:** The 'Before and After Ronaldo' Nike Soccer commercial showcases the trend-setting impact that an athlete's style and fashion choices can have on popular culture.
- **Celebrating Athlete Legacy:** The 'Before and After Ronaldo' Nike Soccer commercial emphasizes the importance of celebrating and honoring the legacy of accomplished athletes.

### Where This Applies

- **Sportswear:** The sportswear industry is presented with an opportunity to capitalize on the influence of sports stars by creating athlete-inspired clothing and merchandise.
- **Hairstyling:** The hairstyling industry can take advantage of the impact of athletes like Ronaldo by offering haircuts and styles inspired by popular sports stars.
- **Branding and Marketing:** Branding and marketing agencies can provide services to athletes, helping them build and maintain their personal brand through impactful campaigns and endorsements.

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