# Adulthood-Inspired Streetwear Series Wood Wood Introduces The Before and After Collection For FW18 By Amy Duong | Published 2018-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/before-and-after-collection References: [highsnobiety](https://www.highsnobiety.com/p/wood-wood-fw18-lookbook/) & [woodwood](https://www.woodwood.com/) Fashion label Wood Wood unveils its latest Before and After collection for the [Fall/Winter 2018 season](https://www.trendhunter.com/trends/undercover-5). The main concept of the range is the transition from childhood to adulthood and the circumstances that come with the journey. There are infusions of Americana touches in a variety of pieces in the series, including the puffer jacket and wool coats. The capsule features a few narratives featuring a [patchwork story](https://www.trendhunter.com/trends/creative-class-uniform), an army story, a [raw denim story](https://www.trendhunter.com/trends/wrangler-x-camphorwood), and a collegiate story. The materials used in the Before and After capsule include high-quality raw denim, heavy wools, silks, twill, and corduroy. The color palette sees vibrant red and blue amongst a variety of the predominant muted hues of black, dark blue, white, and grey to depict the angsty vibes of the transition. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 56% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Transitional Fashion:** The Before and After collection showcases the trend of transitional fashion, exploring the journey from childhood to adulthood. - **Americana Influence:** Infusions of Americana touches in the series highlight the trend of incorporating American cultural elements in streetwear. - **Storytelling Capsule Collections:** The narrative-driven stories within the Before and After capsule collection reflect the growing trend of storytelling in fashion. ### Where This Applies - **Fashion:** The Before and After collection presents opportunities for fashion brands to explore transitional themes in their designs and collections. - **Streetwear:** The incorporation of Americana influences in streetwear presents disruptive innovation opportunities for brands looking to tap into the cultural nostalgia of consumers. - **Textile and Material Industry:** The diverse range of materials used in the Before and After collection opens up possibilities for innovation in the textile and material industry to create high-quality fabrics that reflect transitional journeys. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Denim Capsule Updates](https://www.trendhunter.com/trends/wrangler-x-camphorwood.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)